Singapore – Online used car platform Carro is reviving its award-winning ad series in its latest campaign for its 10th anniversary. The campaign highlights its drama-free and convenient car purchases.
The ‘No Drama’ series, first released in 2023, used drama cliches to contrast how buying a Carro car is drama-free. It is composed of three short films, highlighting the nature of purchasing a Carro Certified car that is like new.
Shot in South Korea, the ‘No Drama’ ad is set in the Joseon Dynasty, where the king is being tricked to sell his ride for a lower value. The ad was produced by Carro’s in-house team. It has been launched in Singapore, Malaysia, Indonesia, Japan, and Hong Kong.
The second part of the ‘No Drama’ ad series is set to be released in June 2025.
Carro offers a transparent and convenient process, with the company delivering the inspection and quotation processes to customers’ homes in Hong Kong and Malaysia.
The company was founded in 2015, leveraging proprietary technologies and AI to innovate the car ownership experience. Since its founding, Carro has expanded from Singapore to the wider Asia-Pacific region.
Katherine Teo, Carro chief marketing officer, said, “We’ve heard what our customers have said over the last 10 years: that selling their car can be stressful, complicated and long drawn. That’s why we keep our processes transparent and stress-free, and all the drama they see will only be from our ads – no matter whether they’re selling to us or buying a Carro Certified car that is As Good As New. Comedy remains a great medium for us to tell our story and we are so excited to be able to deliver our message in a manner that is entertaining and fresh.”
“At Carro, we take pride in setting a new standard of transparency and trust in the used car industry. Our commitment to providing 100% clear quotations and straightforward processes ensures that our customers feel confident and cared for at every step, even if it means appearing at their doorstep. With the understanding that every market is unique, we are deeply committed to delivering the Carro experience in a way that is not only convenient and worry-free, but also truly resonates with what our customers value and need,” Chua Zi Yong, Carro chief operating officer, commented.
