Kuala Lumpur, Malaysia – Malaysia’s CARiNG Pharmacy, together with Georgetown Pharmacy and Wellings Pharmacy under BIG CARiNG Group, has launched the “Empowering Women, Inspiring Wellness” campaign, a long-term initiative aimed at encouraging women to take a more proactive approach to their health and wellbeing.
The campaign seeks to position the group’s pharmacies as accessible and holistic healthcare partners for women across different life stages, with a focus on helping them prioritise their wellbeing amid daily responsibilities.
According to the group, the initiative responds to an ongoing challenge where many women balance multiple personal and professional roles, often delaying their own healthcare needs until symptoms arise. While awareness around health and wellness has improved in recent years, the company noted that many women still tend to seek support only when problems become noticeable.
Through the campaign, CARiNG Pharmacy aims to encourage earlier and more consistent engagement with wellness and self-care. The initiative includes curated offerings across key health and wellness categories such as vitamins and supplements, skincare, NMN, and probiotics to support women’s needs at various stages of life.
The programme also highlights a more holistic view of women’s health by linking internal wellness—including nutrition, hormonal balance, energy, and immunity—with external wellbeing such as skin health, hair care, and confidence. Mental and emotional wellbeing are also emphasised as part of the broader approach, acknowledging the effects of stress and everyday pressures on overall health.
Commenting on the campaign, Wong Siew Lai, Chief Marketing Officer of BIG CARiNG Group, said, “The reality is, most women are not ignoring their health because they don’t care, but simply because everyday they are moving from one responsibility to another, balancing work, deadlines, family and everything in between,”
She added, “What we see across our pharmacies is that many only take action when something feels wrong, when they’re already tired or worried. At the same time, there is also a positive shift with more women starting to ask questions earlier and take a more active role in their health. This campaign is intended to encourage women to take a more proactive and preventive approach to their health, and feel confident doing so in a way that is realistic and sustainable.”
The campaign also involves partnerships with several health and wellness brands, including Herbs of Gold, Lang Bragman, VitaHealth, Kinohimitsu, BiO-LiFE, PureMed, Curatica, Swissmed, Life Factor, Lennox, and Boony & Co, as well as beauty and personal care brands including La Roche-Posay, CeraVe, Cetaphil, and Treecell.
The initiative was officially launched during CARiNG’s women’s wellness event titled “Reset Your Me-Time”, which gathered health experts, partners, and members of the community to discuss proactive and holistic approaches to women’s health.
The event featured a panel discussion with Lim Chee Mun, Head of Product Marketing at BIG CARING Group; Dr Amanda Elli, also known as Dr Unicorn; and Helen Tan, Co-Founder of DoubleWoot, who shared perspectives on health, confidence, and self-expression. A runway showcase by DoubleWoot was also held as part of the programme.
