Brochu Walker enters Korean market with upcoming Seoul flagship launch

South Korea – Brochu Walker, the Los Angeles-based quiet luxury womenswear label, has announced its expansion into South Korea alongside the appointment of Cha Joo-young as its first Korean brand ambassador.

The announcement marks a key milestone for the brand, which will open its first international flagship store in Seoul this July in Dosan Park. The store is scheduled to open on July 18, 2026.

Located across five floors, including two dedicated retail spaces and a private VIP suite designed by Blurker Design Studio, the flagship is conceived as an immersive expression of the Brochu Walker brand universe, combining California-inspired ease with a more architectural, refined spatial concept.

The expansion underscores Brochu Walker’s continued global growth and its positioning within the evolving definition of modern luxury, emphasising intention, quality, and understated design.

Founded in 2008, the brand has built a following in the United States and internationally through its “Luxury to Live In” philosophy, focusing on versatile pieces designed for everyday wear. Its collections include knitwear, soft tailoring, and minimalist silhouettes that blend relaxed Californian aesthetics with a more polished sensibility.

Brochu Walker has also established visibility within the global fashion and celebrity landscape, with its pieces worn by figures such as Meghan Markle, Oprah Winfrey, Jennifer Lopez, Julia Roberts, and Reese Witherspoon and featured in publications including Vogue, ELLE, Harper’s Bazaar, and Forbes.

Meanwhile, the appointment of Cha Joo Young reflects what the brand describes as a natural alignment in values, with the actress recognised for her understated presence and quiet confidence, aligning with the label’s approach to modern femininity.

The Seoul flagship is intended to extend the brand’s design philosophy into physical retail, reflecting its California roots while engaging with Seoul’s strong appreciation for detail, materiality, and silhouette.

Karine Dubner, CEO and Chief Creative Officer of Brochu Walker, said, “Seoul is one of the most influential fashion markets in Asia today. The customer is incredibly discerning. She values quiet luxury, premium materials, and pieces that feel personal rather than loud. In Korea, how you dress is a form of respect. That emotional relationship with clothing mirrors how we design. For us, Seoul isn’t simply an expansion, but a conversation we’ve been wanting to have for a long time.”