Bridgerton waltzes into 2026 with a ‘Season of Love’ built on brands, balls, and fandom

California, United States — Netflix is turning romance into a full-scale brand experience as Bridgerton returns with its 2026 Season of Love, combining global fan activations, experiential partnerships and consumer collaborations ahead of the series’ fourth season.

Running in the lead-up to the premiere of Bridgerton Season 4, Part 1 on 29 January, the Season of Love expands the franchise beyond the screen through immersive events and lifestyle tie-ins designed to let fans live out their Regency-era fantasies. 

Activations include masquerade-themed experiences and bespoke pop-ups across key markets such as the UK, Australia, Brazil, Italy, Spain, South Africa, and the Netherlands, reinforcing the show’s global cultural pull.

Experiential highlights include The Bridgerton: A Candlelight Experience, a concert series staged amid thousands of candles and currently touring worldwide, as well as Netflix House in Dallas and Philadelphia, where themed installations, exclusive merchandise and curated food and beverage offerings bring the ‘ton’ to life. 

In February, Netflix House Philadelphia will also host Bridgerton-inspired tea services and exclusive screening experiences.

Brand collaborations form a central pillar of the Season of Love, with Netflix partnering with Dove on a limited-edition personal care collection, Pandora on a jewellery line, and COTY on the franchise’s first official fragrance. 

Together, the partnerships extend Bridgerton’s aesthetic into beauty, scent, and self-expression, turning fandom into a daily ritual rather than a once-a-season affair.

The celebrations also include Bridgerton: The Official Podcast, returning for its fourth season with Alison Hammond as host. 

The six-episode series will explore the show’s romances and scandals and, for the first time, will be available to watch directly on Netflix in the US, with global distribution via YouTube, Apple Podcasts, and Spotify.

Season 4 follows Benedict Bridgerton, played by Luke Thompson, whose views on love are upended after a chance encounter with the mysterious Sophie Baek, portrayed by Yerin Ha. Part 2 of the season arrives on 26 February.