Singapore – Sports content provider beIN Asia Pacific has tapped media and content management solutions provider Globecast to provide multifaceted media processing and delivery services to the sports provider’s Asia-Pacific division, including playout and OTT platform hosting.
Through the partnership, Globecast will be providing a wide range of services including cloud and on-prem playout, sports contribution services and content management. The company is also supplying satellite, fibre and IP streaming distribution. Globecast will also host the sports provider’s OTT platform for the region as well as providing the ability to create and distribute pop-up channels as and when required.
Shakunt Malhotra, managing director of Globecast in Asia, said, “Our cutting-edge facilities and technology setup is designed to fully support the needs of valuable, fast-moving sports content. We are very pleased that a company of beIN SPORTS reach and scale recognises the value we bring to the market across multiple services all managed by a single, integrated global supplier. We will ensure each and every fan gets the most immersive experience possible.”
Meanwhile, Sabil Salim, vice president for media technology and operations at beIN Asia Pacific, commented, “As a major sports broadcaster with a wide array of live events, we had to ensure that we partner with a media services company that can meet our requirements and align with our goals. This isn’t only about the very impressive technical capabilities Globecast has demonstrated, it’s also about the fact the company has a significant background in sports.”
He added, “This is very much about the quality of the content – vital to sports fans – and the fast, flexible way this can be gathered, processed and played out across multiple languages and cultures. They genuinely understand the demands of sports fanatics, which is at the heart of what we do.”
beIN APAC is part of the beIN Media Group and is headquartered in Singapore. It operates in 11 countries across the Asia-Pacific region – Australia, New Zealand, Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Philippines, Thailand, Timor-Leste and Singapore.
