Jakarta, Indonesia – GOODSTUPH Indonesia will remain Bank Central Asia (BCA)’s social media agency on record for another two years, maintaining a partnership in place since 2022.
The renewed mandate will see GOODSTUPH Indonesia continue its role from March 2026 to March 2028. The appointment follows a competitive pitch involving five agencies and underscores BCA’s confidence in GOODSTUPH’s ability to deliver consistent, culturally relevant social campaigns at scale.
Under the agreement, GOODSTUPH Indonesia will manage BCA’s ongoing content and campaigns across 12 social platforms, including Instagram, TikTok, YouTube, X, and Facebook, supporting the bank’s consumer-facing products.
Rendy Alimudin, vice president of marketing communication at PT Bank Central Asia Tbk, noted, “Working with GOODSTUPH over the past three years has been smooth yet fun. Their agility and willingness to adapt have helped set new benchmarks year after year in managing our social media presence and accelerating campaign development.”
Meanwhile, Kevin Jayadi, associate business director at GOODSTUPH Indonesia, shared, “Three years ago, we built a team for BCA from scratch – one that’s as diverse as it is consistent. Securing another two years is proof that our clients don’t just value the work; they trust the people behind it. In an industry where relationships are often short-lived, we’re excited to keep building with BCA.”
Highlights from the partnership include BCA Expo 2025, which reframed banking promotions around consumer hesitation with the culturally resonant question “Udah Berapa Kali? ”, generating nearly 7 million impressions. Another notable campaign was the Ramadan podcast series “Nurut Apa Kata Mama x Om Indro”, which provided fraud education in a familiar Warung Soto format, reaching over 1.5 million impressions.
