Tag: agency on record

India – Magicbricks, a property platform based in India, has named Havas Media India as its media agency on record (AOR).

Havas Media India’s responsibilities will cover the full spectrum of media services, including strategy, planning, and buying across print, television, radio, cinema, digital, and below-the-line (BTL) channels. This also includes out-of-home (OOH), mobile, and movie integrations, celebrity management, and activations.

Prasun Kumar, chief marketing officer at Magicbricks, said, “Magicbricks has always been at the forefront of innovation in real estate, shaping category narratives and driving impactful conversations. Our full-stack offerings, including Home Interiors, Home Loans, Site Visits & many more apart from the core property platform, cater to varied needs of multiple consumer segments.” 

“As we step into another year of driving growth & scale, we needed a digital-first media agency that could spearhead our integrated mandate. Havas Media’s understanding of the modern consumer with data-driven intelligence & proprietary tools aligns perfectly with our vision,” he added.

According to the agency, its data-driven approach, proprietary tools, and technology-enabled media strategies were key factors in winning the mandate, supporting audience segmentation, media investment efficiency, and overall brand engagement.

Uday Mohan, chief operating officer at Havas Media India, commented, “We are thrilled to add Magicbricks to our marquee client roster. Our Converged OS and Meaningful Brands framework give us a distinctive edge, enabling us to deliver seamless, insight-led media solutions that enhance consumer engagement and maximise ROI.”

“This partnership underscores our commitment to creating strategic, outcome-driven campaigns that aid Magicbricks’ growth and its leadership in the real estate category,” Mohan concluded.

India – PHD India, part of the Omnicom Media Group, has been named the agency on record for Bondbazaar, a financial platform specialising in fixed-income investments.

After a multi-agency pitch, PHD India has been tasked with handling Bondbazaar’s media strategy, planning, and buying, with services managed from its Mumbai office.

Through this partnership, Bondbazaar and PHD India will use data, technology, and media strategies to enhance the brand’s market presence and support its growth in the investment sector.

Speaking of the win, Monaz Todywalla, CEO of PHD India, shared, “We are excited to partner with Bondbazaar and look forward to driving strong marketing and business outcomes for the brand backed by our legacy of intelligent strategy and planning. We believe in an agile and mutual partnership—one where we will work collaboratively to accelerate Bondbazaar’s growth in the market. PHD India’s extensive background working with BFSI and financial clients ensures that we are well-equipped to meet their unique needs and goals and strategically position the brand for success.”

As interest in financial security grows, Bondbazaar aims to simplify bond investing through technology, transparency, and a user-focused approach. The platform seeks to make bond investments more accessible by offering tools to help investors navigate the market and manage their financial goals.

Akshay Aggarwal, chief marketing officer of Bondbazaar, said, “We congratulate PHD India for their vision to drive us forward in today’s highly competitive landscape. India’s bond market is growing exponentially, and amidst this evolution, we recognise the importance of building meaningful connections with our consumers.” 

“With PHD India’s proven track record in delivering innovative media solutions and a holistic understanding of the Indian market, we are confident about achieving our growth objectives, positioning ourselves to capitalise on India’s evolving financial landscape, and serving our customers better,” Aggarwal added. 

India – After a competitive multi-agency pitch, Shriram Finance has appointed PHD India, part of Omnicom Media Group, as its agency on record to oversee its integrated media mandate, with services managed from PHD’s Mumbai office.

As one of India’s largest retail non-banking financial companies (NBFCs), Shriram Finance aims to be the most preferred financial services provider, offering a range of credit solutions, including loans for commercial vehicles, two-wheelers, cars, homes, gold, personal needs, and small businesses. This partnership with PHD will enhance visibility for its offerings, connecting with audiences nationwide and promoting financial inclusion.

PHD will concentrate on enhancing the brand’s market presence and cultivating stronger connections with India’s diverse demographics to drive sustainable, long-term business growth.

Central to the agency’s win is its innovative approach, ‘Intelligence.Connected,’ which integrates data, technology, and human expertise to drive effective business outcomes. Renowned for managing a premium roster of clients in the banking and financial services sector, PHD India leverages strategic thinking and creative innovation to deliver transformative results by harnessing the power of data and human-centric principles.

Speaking about the partnership, Monaz Todywalla, CEO of PHD India, shared, “We are delighted to partner with Shriram Finance to fuel the brand’s ascent and overall growth. With our strong background in the financial services sector and passion for redefining customer obsession, we are excited to help the brand achieve an authoritative share of attention to outthink, outpace, and outgrow the market over the coming years.”

Elizabeth Venkataraman, ED and head of marketing at Shriram Finance, added, “As we drive deeper consumer connections to cater to today’s evolving needs, our partnership with PHD underscores our commitment to supporting India’s dreams, aspirations, and needs. Bringing the power of our differentiated offerings to consumers through the agency’s agile, effective, and innovative media thinking, we are confident that we will not only navigate marketing complexities but also maximise the impact of our growth plans.”