BBDO India promotes Shruthi Subramaniam to new ECD role

India – As part of its continued focus on creative excellence, BBDO India has appointed Shruthi Subramaniam as executive creative director – Mumbai.

Subramaniam has been behind creative work for global brands including WhatsApp, Bumble, and Neutrogena, as well as campaigns for Unilever and Mercedes-Benz. Her work has drawn attention for its cultural relevance and impact.

Most recently, she received recognition, sharing the spotlight with international figures such as Harry Styles and Ozzy Osbourne.

In her new role, Subramaniam joins BBDO India’s core leadership team. She will be involved in shaping the agency’s creative direction, leading major client relationships, and mentoring younger talent, with a focus on innovation in both storytelling and execution.

Speaking on her new role, Subramaniam shared, “The Ashram is my home – I want to decorate it with ideas, fill each room with the warmth of conversation, and have people over who never want to leave. Belonging is the start of everything. My wish is to make people belong, bloom and become.”

Josy Paul, chairman at BBDO India, also said, “Shruthi’s work is famous, her craft is brilliant, and her vision for the future of advertising is inspiring. Together, we’re aiming for that sweet spot where media and ideas collide. She’s been an integral part of BBDO India’s growth story. With our vibrant, diverse talent pool, we’re confident she’ll bring even more value to our clients while moving the industry forward.”