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Bakery brand Bread Garden unveils Chinese New Year pastry collection for 2021

Teddy Cambosa - January 8, 2021

Singapore – Bakery brand in Singapore Bread Garden has unveiled its new pastry collection for the upcoming Chinese New Year; this is together with the launch of its newly revamped website. 

Bread Garden said its 2021 collection is a balanced palette of perennial best-sellers, and old-school tastes as well as new, innovative sensations that cater to a diversity of taste preferences.

Just like in the previous years, the brand will be introducing new flavors to the collection, such as Mala Lotus, which puts a spicy twist to lotus snacks, and Brownie Almond Cookies, which combines almond with a chocolatey taste. Meanwhile, the established classics that will be gracing the collection will be almond cookies and ‘kueh bangkit, a biscuit made from sago starch. 

“As today’s consumers get exposed to more new food flavors in their everyday consumption, bakeries have been quick to hop onto trends and experiment with new, interesting tastes that appeal to a younger generation of Chinese New Year snack buyers,” said the brand in a press statement. 

Despite the country reopening from the pandemic, large physical events are still discouraged, including Chinese New Year street celebrations. As more people are expected to buy pastry treats online, Bread Garden is offering early customers a “Buy 4 Get 1 Free” promotion from now till 15 January 2021, where the lowest priced item out of every five is given as complimentary.

Bread Garden is also releasing its yearly collection of Chinese New Year Goodies, the Prosperity Gift Set, consisting of a handpicked selection of six most recommended flavors, symbolizing blessings in the six aspects of a life filled with abundance.