Philippines – Real estate firm Ayala Land has rebranded its hospitality arm, Hotels and Resorts Corporation, to Ayala Land Hospitality (ALH). The brand refresh comes as it boosts its expansion efforts in the Philippines, investing over US$500m over the next five years.
Relaunching its brand, ALH is positioning itself as a major player in Philippine tourism. As it bets big on the tourism boom in the country, ALH places importance on authentic Filipino experiences and sustainability.
By 2030, it aims to double its room inventory to 7,500, aligned with the country’s target of 12 million tourists by 2028.
Focusing on its flagship properties, ALH is modernising Seda’s business hotels and upgrading its El Nido Resorts. ALH is also home to brands such as Huni, Lio, Raffles Makati, Fairmont Makati, and the upcoming Mandarin Oriental Makati.
George Aquino, chief executive officer of ALH, said, “As we chart a bold new course in hospitality, our vision is clear: elevate Filipino hospitality to the world stage. This means curating experiences that go beyond service—creating real connections between guests, places, and culture.”
Paloma Urquijo, chief creative officer, commented, “We believe in crafting unforgettable stays that celebrate both place and experience. Each property will showcase meaningful design brought to life by Filipino artistry and craftsmanship. We want guests to feel inspired, connected, and truly at home.”
