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Burger King MY launches sizzling campaign for Angus Black Pepper Burger launch
Marketing

Burger King MY launches sizzling campaign for Angus Black Pepper Burger launch

From strategic planning and key creative development to production, everything was executed entirely in-house—culminating in a full-funnel rollout across both digital and physical touchpoints.

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May 29, 2025
Dani Bassil names as new CEO of M+C Saatchi Group AUNZ as Justin Graham steps down
Marketing

Dani Bassil named as new CEO of M+C Saatchi Group AUNZ as Justin Graham steps down

Dani brings a wealth of experience across a wide variety of marketing, advertising and digital capabilities.

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May 29, 2025
Goodbye GroupM, hello WPP Media: WPP rolls out new brand identity for unified media, data capabilities
Marketing

Goodbye GroupM, hello WPP Media: WPP rolls out new brand identity for unified media, data capabilities

Backed by an annual £300 million investment and partnerships with leading AI firms, WPP Media enables clients to manage all aspects of their marketing — from owned and earned to shared and paid media — within a single, streamlined system.

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May 29, 2025
What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
Marketing

What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation

In an era where customer expectations constantly evolve, AI is no longer optional—it’s necessary to stay relevant and build lasting relationships.

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May 28, 2025
Curtin University taps Monks as strategic digital experience agency
Marketing

Curtin University taps Monks as strategic digital experience agency

The partnership will focus on creating a personalised and inspirational experience that mirrors the dynamic and innovative learning environment Curtin offers its students.

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May 28, 2025
PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies
SME

PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies

The FAST movement is built on the belief that ESG is not just for large corporations, and AI is not just about technology, it’s about transformation.

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May 28, 2025
Mountain Dew Berry Spark’s campaign launch in AU dedicated to millennial parents living on the edge
Marketing

Mountain Dew Berry Spark’s campaign launch in AU dedicated to millennial parents living on the edge

At the centre of the launch is an infomercial-inspired film, blending early-internet weird with Y2K-core absurdity, created to give exhausted parents the energy boost they need to keep pace with their skibidi-speed children. 

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May 28, 2025
Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers
Marketing

Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers

The Etaily-GroupM partnership is designed to address one of the most pressing challenges faced by marketers today: maintaining brand consistency in a highly fragmented and fast-evolving retail landscape.

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May 27, 2025
Lotus Cars Malaysia appoints NP Digital as paid media agency
Marketing

Lotus Cars Malaysia appoints NP Digital as paid media agency

NP Digital will lead strategy, management, and optimisation efforts across Meta platforms (Facebook and Instagram) and Google Search ads. 

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May 26, 2025
Hearts & Science APAC expands pharma portfolio with key business wins
Marketing

Hearts & Science APAC expands pharma portfolio with key business wins

Singapore – Omnicom Media Group agency Hearts & Science has secured two new pharmaceutical clients in Asia, further expanding its presence in the region’s healthcare

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May 26, 2025
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