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PH ad agency GIGIL expands services, to now include PR, media
Marketing

PH ad agency GIGIL expands services, to now include PR, media

According to the agency, the launch of these new services will also help boost the performance of clients’ campaigns, as well as complement GIGIL’s campaign ideas.

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March 6, 2023
MARKETECH APAC’s first-ever hybrid industry conference tackles what’s next for various marketing facets
Main Feature

MARKETECH APAC’s first-ever hybrid industry conference tackles what’s next for various marketing facets

MARKETECH APAC’s “What’s NEXT 2023” conference tackled a wide range of marketing topics that marketers can use to empower their marketing strategies this 2023 and be equipped with future-proof brand directions.

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March 6, 2023
Platforms

Super apps are here to stay, with half of Singaporeans using them regularly

According to the data, the most frequent use cases are shopping for general items, buying groceries, ordering food and ride-hail services, paying for items in-store, and arranging for items to be delivered. 

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March 3, 2023
Marketing

Rebecca Tos named Havas Media’s new managing partner, to lead Havas Market× division

A seasoned CEO and marketer, Tos has been building and transforming businesses and brands both strategically and commercially for more than 23 years.

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March 3, 2023
Want to vent out? Alcoholic beverage Chill makes this possible with a ‘venting machine’
Marketing

Want to vent out? Alcoholic beverage Chill makes this possible with a ‘venting machine’

The ‘venting machine’ is a 16-foot-tall booth in the shape of a Chill can. Inside it were three activities; screaming, punching, and a slicing game.

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March 2, 2023
Digital payments Maya taps biggest ambassador yet since rebranding
Marketing

Digital payments Maya taps biggest ambassador yet since rebranding

The campaign was conceptualised by Soberano herself and said move breaks the mould of traditional celebrity endorsements and changes the game for marketing financial services.

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March 2, 2023
Marketing trade association MMA announces 2022 SMARTIES APAC winners
Marketing

Marketing trade association MMA announces 2022 SMARTIES APAC winners

This year’s SMARTIES also launched the world’s first advertising and innovation award on blockchain in the form of tokenized trophies or NFTs.

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February 28, 2023
Around 65% of consumers think ease of navigation is key to web UX: Storyblok research
Platforms

Around 65% of consumers think ease of navigation is key to web UX: Storyblok research

According to the research, amidst a difference in percentage, consumers and businesses still both agree that fast loading speeds are critical.

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February 27, 2023
Tencent Cloud announces support for Web3 ecosystem with new dev’t, products
Technology

Tencent Cloud announces support for Web3 ecosystem with new dev’t, products

Tencent Cloud will also offer the Web3 builders cloud solution credits, marketing workshops, and publicity opportunities.

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February 24, 2023
Involve Asia bags US$10m in funding, to acquire complementary tech companies
Technology

Involve Asia bags US$10m in funding, to acquire complementary tech companies

As part of Involve’s plans to scale even more rapidly, part of its fundraise will be used to invest in companies that complement its business and leverage its network of clients and partners.

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February 23, 2023
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