Marketing
Athlete fandom nearly matches team loyalty among Malaysians, report shows
The research found that 98% of Malaysians take part in physical activity, but only 42% say they do so frequently.
May 13, 2026
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![Picture of Teddy Cambosa]()
Teddy Cambosa
Marketing
GovTech awards digital, social media management services to McCann Singapore
The mandate was completed following a competitive pitch that involved a dozen agencies, according to official tender documents.
May 12, 2026
Marketing
Heads up: LUX launches digital tool to fight the slump of smartphone scrolling
The tool uses a smartphone’s built-in motion sensors and works through a web page rather than requiring a downloadable application.
May 12, 2026
Marketing
WPP Media appoints Winnie Chen-Head as CEO for Malaysia
Prior to this appointment, Chen-Head held leadership roles at Omnicom and Dentsu. She also previously served as head of product, strategy and innovation at Mindshare, an agency brand under WPP Media.
May 12, 2026
Marketing
MISC Group launches expanded ‘Chart Her Course’ experience in Kuala Lumpur to spotlight women in maritime
The free public activation is intended to make maritime careers more visible and relatable to visitors, particularly young women and girls who may not typically consider the industry.
May 11, 2026
Marketing
Tiger Beer launches ‘Brewed to Defy the Heat’ activation across Klang Valley
The initiative highlights the brand’s association with tropical climates and social gatherings, and will feature a series of experiential stops across selected locations in the Klang Valley throughout May.
May 11, 2026
Marketing
Fei Siong Group brings Halal Chinese hawker concept Encik Tan to Malaysia
The launch marks the company’s first expansion into Malaysia, following the brand’s existing footprint of 21 outlets in Singapore and one in Jakarta.
May 11, 2026
Marketing
HEINEKEN appoints new global marketing agency roster following ecosystem review
The transition to the new agency model will begin immediately, with implementation taking place in phases aligned with brand planning cycles to maintain continuity and operational stability across markets.
May 11, 2026
Platforms
Streaming and varied viewing times to shape Singapore’s 2026 FIFA World Cup audiences: report
The report indicates that engagement with the tournament is expected to remain high throughout its duration, with 87% of viewers saying they will continue watching even if their preferred team is eliminated.
May 8, 2026
Marketing
McCann Singapore appoints Gonzalo Olivera as CEO as Paul Soon exits agency
The appointment follows a six-month succession plan that will see Soon depart the agency and Singapore for personal reasons. Soon has spent more than 25 years in the country’s advertising industry.
May 8, 2026