Marketing
Social Panga bags Fujifilm India’s social media mandate
Social Panga will be responsible for creating engaging social media content for Fujifilm that best reflects their ‘Value From Innovation’ manifesto.
October 14, 2021
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Teddy Cambosa
Platforms
INSEA consumer expenditure on e-commerce apps reached US$106.7m in Q2 2021
Data from Affle’s MAAS and Sensor Tower explains the exponential growth of the e-commerce scene in India and Southeast Asia.
October 14, 2021
Technology
Hubilo’s US$125m funding to expand dev’t on the ‘future’ of virtual events, engagement
Part of Hubilo’s aspirations with the latest funding is to expand its APAC presence, despite 25% of its revenue coming already from the region.
October 13, 2021
Marketing
PHD’s refreshed visual identity reflects agency’s ‘Make The Leap’ philosophy
Said updated brand identity by PHD was created in collaboration with independent design director Cosmo Jameson.
October 13, 2021
Platforms
LINE’s content hub in HK taps Taboola to bolster in-app content recommendation
LINE Today will utilize Taboola’s services to serve better news and online content for theirs users in Hong Kong.
October 13, 2021
Marketing
Jukin Media appoints Manu Sanghi as senior commercial director amid APAC expansion
Manu Sanghi brings in over 18 years of experience in media planning and buying/trading through his new position at Jukin Media.
October 13, 2021
Platforms
In-app purchases across SEA see 240% average growth: report
Appsflyer notes in their latest SEA-centric report how there has been a growth of non-organic installs of e-commerce apps in the region.
October 13, 2021
Marketing
dentsu retains Standard Chartered’s global media remit
dentsu has been Standard Chartered’s media network for four more years, with works including utilizing programmatic for an ad campaign.
October 12, 2021
Marketing
The Works names Katie Harper as new head of production
Katie Harper brings in 20 years of production experience to The Works, 16 years of which spent at agency BMF.
October 12, 2021
Marketing
IDFC First Bank gets creative with World Mental Health Day campaign—using financial lingo
Said campaign, conceptualized by RepIndia, is IDFC First Bank’s foray in kick-starting widespread discussions on mental health.
October 12, 2021