Australia – Marketing diagnostics platform RAMMP has launched a free artificial intelligence (AI) plug-in designed to help businesses identify potential weaknesses in their marketing campaigns
As of this writing, H&M currently operates six outlets across Singapore.
The expansion builds on IAS’s existing partnership with Meta. In 2024, the company selected IAS as the first provider to develop an independent optimisation solution for its platforms
The appointment follows a competitive pitch process, concluded recently, facilitated by global consultancy Ebiquity.
According to TrafficGuard, the launch follows a surge in SME adoption of its services over the past year. The company reported that its self-serve customer base has grown to more than 10,000 accounts, driven by increasing demand for ad-fraud protection solutions.
The partnership is designed to offer clients greater agility, speed and customised go-to-market solutions through a single, accountable, platform-agnostic ecosystem.
At the centre of the “Kasi Tune” campaign is a film set around a café conversation, where a woman describes her “ideal guy”, before the audience realises she is actually referring to her network experience. The line “This one… dah Kasi Tune” anchors the narrative.
According to the organisations, the refreshed platform aims to strengthen audience engagement and support participation in fundraising activities tied to the event.
According to the company, the campaign focuses on real-life narratives and personal experiences rather than traditional product-focused advertising.
The study attributes the region’s strong position to connectivity, cultural diversity, established Halal infrastructure and proximity between major Muslim source markets and destinations.
