Platforms
Evergent announces support for AWS media, entertainment initiative
The AWS initiative will help Evergent empower its digital offering its content provider clients to activate agile monetization.
May 12, 2021
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Teddy Cambosa
Technology
ADA’s US$60m funding from SoftBank to help enhance company’s data, AI offering
SoftBank will help ADS continue its data-led AI marketing developments for the greater benefit of enterprise clients in Asia Pacific.
May 12, 2021
Marketing
GuocoLand’s latest OOH campaign gives commuters a ‘nature-inspired’ trip to dream home
The latest OOH campaign by GuocoLand is in support of the upcoming launch of its luxury properties Midtown Modern.
May 11, 2021
Marketing
PHD China bags media business account of SAIC Audi
PHD China has won the account of Audi in China after it has recently won the account of Volkswagen in China as well.
May 11, 2021
Technology
IAS, dentsu ANZ’s latest partnership to make ‘Total Visibility’ available to local advertisers
Through the partnership Integral Ad Science and dentsu aims to take Total Visibility to advertisers wanting to keep track of their campaigns.
May 11, 2021
Technology
Aravind Menon takes helm of Xaxis, INCA MY as MD
Menon will help aid Xaxis and INCA strategies in Malaysia, using his collated 18 years of experiences in the industry.
May 11, 2021
Marketing
Allianz Australia unveils latest brand campaign from creative startup Howatson+White
Created by newly-founded startup Howatson+White, the new campaign by Allianz Australia will be the flagship of the recent rebranding of Allianz Global.
May 10, 2021
Marketing
Unioil’s ‘mockumentary’ reminds one need not go too far to save the environment
Created by local creative agency GIGIL, Unioil hopes that in its recent campaign, it will touch base with the younger consumer base to be relevant.
May 10, 2021
Marketing
Here are what virtual banks in regional hub HK are doing to lure customers
According to the Vpon report, a lot of virtual banks are tapping into the younger customer base to bank in more customers and promote financial accessibility.
May 10, 2021
Marketing
WATCH: RHB’s latest Raya spot is a musical message of togetherness
Created in partnership with FCB Malaysia, the newest campaign by RHB stresses the message of unity despite evident differences and limitations.
May 10, 2021