Marketing
Anna Znamenskaya appointed as foodpanda’s new chief marketing officer
She will be leading the brand, performance marketing and growth teams for the company in 11 markets across Asia-Pacific.
March 15, 2023
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Teddy Cambosa
Marketing
McDonald’s, Leo Burnett Taiwan team up to breathe new life into customary receipt donation
McDonald’s and Leo Burnett Taiwan have tapped up-and-coming new media artists to create a series of downloadable wallpapers and inject an engaging twist to the routinary receipt donation.
March 15, 2023
Platforms
Around 53% of Twitter users in PH say platform promotes freedom of speech
When asked about what they think of Elon Musk’s acquisition of Twitter, 49% thought it was neither good nor bad. Meanwhile, 31% saw it as somewhat good with an 11% identifying it as actual good news.
March 14, 2023
Marketing
PubMatic’s Emily Yri promoted to vice president of international marketing
Her new remit includes the management of marketing for PubMatic in Europe and the Middle East, as well as running the APAC regional marketing operations.
March 14, 2023
Marketing
Julie’s Biscuits changes logo to the likeness of Michelle Yeoh following recent Oscar win
According to Julie’s Biscuits, aside from bringing such pride to her roots, Yeoh also undoubtedly embodies the brand’s values – humility, openness, fearlessness and a slight hint of cheeky irreverence.
March 13, 2023
Marketing
Globe’s digital marketing agency AdSpark renamed as Brave Connective
Brave Connective provides a holistic adtech and data ecosystem through its four companies: AdSpark, Inquiro, m360, and DeepSea, currently undergoing the spin-off process.
March 13, 2023
Marketing
IHAC releases first AU-centric research on in-house media industry
The report revealed key facts around businesses that have chosen to bring some or all of their media in-house, the specific capabilities and tools required in managing media in-house.
March 13, 2023
Marketing
Colgate, foodpanda team up to expand q-commerce for FMCG in APAC
Through the partnership, consumers will be able to easily purchase a wide range of Colgate products on-demand and have them delivered within an hour any time of the day through foodpanda.
March 10, 2023
Technology
DoubleVerify launches new solution to streamline campaign trafficking process
DV Campaign Automator automates the entire verification trafficking workflow for brands and agencies, whilst offering comprehensive protection and reporting capabilities.
March 10, 2023
Platforms
Amidst economic uncertainty, 3 in 5 APAC marketers eye to increase social media investments
According to the data, around 42% are currently running a social listening programme and an additional 15% plan to do so in 2023.
March 9, 2023