

Indian marketing comms Laqshya Media Group expands to Gulf region
Laqshya Media Group’s move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide.
Laqshya Media Group’s move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide.
GoTyme Bank used an experimental technology called 3D mapping video, which maps video footage onto surfaces like buildings, runways, water, and airplanes, turning them into astonishing displays.
According to said data, 43% of the respondents agree that it is worth distancing themselves from the brand if they fail to disclose their brand affiliation. Other reasons include repetitive content (42%) and over-promotion of a product or service (41%).
They include Ana Aboitiz Delgado as the new chairperson of CitySavings and Henry R. Aguda as the CEO and president of UnionDigital.
Conceptualised alongside creative consultancy agency Happiness Saigon, a hotline was set up which gives callers a six-piece chicken nugget order for free.
EssenceMediacom has appointed Silas Ho as managing director and Anthony Lau as managing partner.
In the VR experience, players are transported to iconic ‘Squid Game’ locations, where they become contestants in a variety of pulse-pounding challenges inspired by the Netflix series and compete against each other to be the last one standing.
In his new role, he will take responsibility for Landor & Fitch’s award-winning creative teams in studios across more than 20 countries worldwide, working with clients such as Apple and Netflix,
Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses.
Based in Shanghai, Cao will be responsible for leading the Rakuten Advertising business across China by developing and implementing performance marketing strategies for clients and accelerating growth in the country.