Marketing
Indian marketing comms Laqshya Media Group expands to Gulf region
Laqshya Media Group’s move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide.
February 21, 2023
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Teddy Cambosa
Marketing
GoTyme Bank marks partnership with Cebu Pacific with an actual airplane activation
GoTyme Bank used an experimental technology called 3D mapping video, which maps video footage onto surfaces like buildings, runways, water, and airplanes, turning them into astonishing displays.
February 20, 2023
Marketing
India’s ad regulation reveals lack of brand transparency amongst influencers major drawback for consumer support
According to said data, 43% of the respondents agree that it is worth distancing themselves from the brand if they fail to disclose their brand affiliation. Other reasons include repetitive content (42%) and over-promotion of a product or service (41%).
February 17, 2023
Marketing
UnionBank announces new leaders for CitySavings, UnionDigital
They include Ana Aboitiz Delgado as the new chairperson of CitySavings and Henry R. Aguda as the CEO and president of UnionDigital.
February 16, 2023
Marketing
Want some chicken? Popeyes Singapore gives you some—by venting out your woes
Conceptualised alongside creative consultancy agency Happiness Saigon, a hotline was set up which gives callers a six-piece chicken nugget order for free.
February 15, 2023
Marketing
EssenceMediacom announces new appointments in HK office
EssenceMediacom has appointed Silas Ho as managing director and Anthony Lau as managing partner.
February 14, 2023
Platforms
Netflix taps Sandbox VR to create ‘Squid Game’ VR experience
In the VR experience, players are transported to iconic ‘Squid Game’ locations, where they become contestants in a variety of pulse-pounding challenges inspired by the Netflix series and compete against each other to be the last one standing.
February 13, 2023
Marketing
Meta exec Teemu Suviala named Landor & Fitch’s new chief creative officer
In his new role, he will take responsibility for Landor & Fitch’s award-winning creative teams in studios across more than 20 countries worldwide, working with clients such as Apple and Netflix,
February 10, 2023
Technology
Magnite merges Magnite CTV, SpotX tech to form singular SSP offering
Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses.
February 10, 2023
Marketing
Neil Cao appointed as commercial director for China at Rakuten Advertising
Based in Shanghai, Cao will be responsible for leading the Rakuten Advertising business across China by developing and implementing performance marketing strategies for clients and accelerating growth in the country.
February 9, 2023