Marketing
FairPrice Group commemorates 50th anniversary with a love letter honouring frontliners
The love letter, running under the company’s ‘Always, FairPrice’ campaign, was conceptualised by The Secret Little Agency (TSLA).
May 15, 2023
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Teddy Cambosa
Technology
Zendesk launches AI tech, conversational commerce features to improve CX offering
Zendesk has announced new artificial intelligence (AI) technology and conversational commerce features in order to improve its customer experience (CX) offering across its user base.
May 12, 2023
Marketing
Flash Coffee’s US$50m funding to aid in company’s APAC footprint expansion
Flash Coffee aims to double down its current expansion in Singapore, Indonesia, Thailand, Hong Kong and South Korea, as well keeping updated on their own technology and product innovation.
May 12, 2023
Marketing
How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
Conceptualised alongside Leo Burnett Taiwan and Digitas Taiwan, the campaign uses a combination of surveillance cameras and a 3D holographic display, which then displays a 3D model of Tudigong, God of Land.
May 11, 2023
Marketing
Lucy Chen appointed as new head of data and strategy at SCMP
Chen will oversee the company’s business strategies and data analytics function, with the mandate of driving business transformations in alignment with evolving strategic focus.
May 11, 2023
Platforms
Publicis Groupe’s Digitas, Razorfish appointed by SingHealth to enhance digital experience
Both agencies will work closely with SingHealth to deliver a comprehensive digital strategy supporting the organisation’s aim to provide holistic healthcare services to its patients.
May 11, 2023
Marketing
Nissan’s INFINITI artfully brings inimitable pigment to life in new immersive digital experience
The campaign brings the brand’s new ‘Moonbow Blue’ colour to life, and celebrating the brand’s design philosophy, which takes inspiration from Japanese nature, where moonbows have long been part of Japan’s art and design heritage.
May 10, 2023
Marketing
Dentsu HK appoints Tom Wan as CEO of Greater Bay Area solutions
In his new role, Wan will spearhead growth of the newly established business team across borders, realising the group’s commitment to contribute to their clients’ strategic growth in the region.
May 10, 2023
Marketing
Australian digital media agency Magic announces new leadership for US, UK expansion
Jordan Taylor-Bartels, CEO at Magic, said the success of Magic’s rapid expansion into global markets depends on having exceptional talent on the ground and he was confident he had found that talent in both Choutou and Renteria.
May 10, 2023
SME
Despite high inflation, Filipino SMBs most bullish amongst APAC counterparts
According to the data, three quarters of Filipino small businesses grew in 2022, an increase of 10 percentage points from 2021. A robust economy contributed to 89% predicting growth this year.
May 9, 2023