Teddy Cambosa
Under the new mandate, OMD will oversee brand and performance media planning and buying across key APAC markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong.
Timed to coincide with the Harvest Festivals of Gawai and Kaamatan, the 2025 campaign pays tribute to rice — not only as a staple crop, but as a powerful symbol of unity, gratitude, and tradition in Borneo.
The move aims to enhance collaboration, capability-building, and professional development opportunities for corporate affairs and communications leaders across Asia-Pacific.
Boswell will join the company in July 2025, taking charge of its media and consulting operations, as well as its growing Intelligence unit.
Alluri, who brings more than 20 years of leadership experience in marketing and communications across Asia, will oversee Tilt’s growth strategy in Singapore and key Asian markets.
These tools will be used to build Malaysia’s tourism brand more effectively in the Chinese market, with a focus on providing a smarter, more seamless travel experience for Chinese tourists.
Set inside a Nando’s outlet, the video follows one such Nandoca as he pours his heart into the craft, surrounded by marinade, open flames, and the unmistakable energy of a kitchen that takes pride in its work.
Beginning in 2026, PepsiCo’s broader beverage and snack portfolio will be featured across all Formula 1 Grands Prix, with exclusive pouring and supply rights.
The initiative was launched in conjunction with Gawai Dayak and Pesta Kaamatan, major harvest festivals celebrated in East Malaysia, as a tribute to the cultural richness of the region.
Done in partnership with Sinch, a communications platform as a service company, this webinar also aims to explore strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.
