MARKETECH APAC
Both limited edition products sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like OREO® cookie embossments and stacked Coca‑Cola® bottles.
The trio’s collective vision is centered around the concept that groundbreaking ideas can emerge from any corner of the agency, transcending traditional hierarchies. As ECDs, Jayme, Valdez and Ocampo are committed to fostering an environment where creativity knows no bounds.
Embracing these advanced technologies is not just an option; it’s essential for retailers aiming to pivot effectively and lay the groundwork for sustainable, long-term growth.
The future of e-commerce marketing is set to be defined by an intricate blend of advanced technology, personalisation, and a commitment to sustainability, all while maintaining a human-centric approach.
Crunchyroll’s new campaign will go live with video ads on social media platforms like YouTube, TikTok, and Meta, and eye-catching Out-of-Home (OOH) displays featuring popular anime titles at locations like Jakarta’s iconic Bundaran HI and Blok M MRT stations.
Most recently she led FreeWheel’s buy-side business in North America, and was instrumental in the launch of a number of product innovations; including FreeWheel’s programmatic marketplace, identity and measurement solutions, and linear addressable capabilities.
Moonfolks developed the name, branding, packaging, shopper and communication materials and managed the media planning and buying. The PR campaign is also led by Moonfolks.
The partnership implemented the Adobe Real-Time Customer Data Platform (RT-CDP) for MAG, consolidating data from sources such as loyalty programs, CRM systems, booking portals, e-commerce platforms, third-party platforms, websites and mobile apps.
As shoppers increasingly demand authenticity, they want to see products being used in real life by other consumers—understanding who is using them, how they’re being used, and how they fit into their own lives, both practically and psychologically. The desire for authenticity and relevance is reshaping how brands must engage with consumers.
Since opening its first office in Mumbai in 1994, DBS Bank has now been present in India for 30 years. The bank’s partnership with CNBC-TV18 to launch the ‘India Singapore Connect’ is also a celebration of this milestone, by further deepening the dialogue and the exchange of ideas and best practices.
