In this article, we speak to brand, technology, retail, marketing and data leaders across the APAC region about some of the emerging trends, challenges and opportunities AI opens – and why it’s time more marketers embrace innovation to remain competitive.
This collaboration between Exness and Smadex exemplifies how moving beyond vanity metrics to unlock real lifetime value can lead to significant cost efficiencies and sustainable growth.
Getting it right requires retailers to understand that omnichannel and personalisation are essentially two sides of the same coin, where omnichannel is the organisational goal and personalisation is what the customer expects.
Driven by a desire for authentic and reliable information, consumers across APAC are actively reshaping their relationships with brands and media, moving away from traditional sources they no longer fully trust.
This article will explore challenges in maturity with loyalty programs across three industries: airlines, fuel and convenience, and quick service restaurants.
Likewise, marketing ROI isn’t the product of one click. It’s collaborative. It’s cumulative. And it deserves to be measured that way.
Producing and scaling paid and owned media creatives often involves inefficiencies, resulting in high costs, suboptimal creative output, and challenges in maintaining brand governance at
As traditional advertising effectiveness declined, brands realised that audiences respond better to recommendations from people they trust rather than advertisements. Influencer marketing filled this gap by providing authenticity that traditional marketing often lacked.
Marketers play a pivotal role in earning and maintaining that trust—not through louder ads or flashier campaigns, but by creating intentional interactions that demonstrate value and authenticity.
While affordable AI technologies and the appetite to harness them exist among retailers, there is a key challenge that is often absent from the frantic discourse found online or in the press: determining specific use cases that add value.
