Marketing
VIOOH names Calvin Chan as CEO for China
In his new role, Chan will be responsible for scaling and developing VIOOH’s programmatic digital out of home (pDOOH) offering across mainland China and Hong Kong, China.
June 9, 2022
-
MARKETECH APAC
Technology
Only half of Gen Zs say they have control over personal data
New report reveals Gen Z ranks online privacy as being ‘less important’ to them than other generations.
June 8, 2022
Marketing
Johnnie Walker launches first NFT collection in collaboration with Virtue APAC
Extending the digital experience into the physical world, buyers can choose to keep the NFTs and redeem their purchase for an exclusive three-day trip to Edinburgh, Scotland.
June 8, 2022
Marketing
New report shows Aussie influencers slow to embrace NFTs
Sydney, Australia – Aussie influencers and brands are not jumping on the NFT bandwagon as fast and as eagerly as its counterpart countries, according to a report by AI-analytics platform,
June 8, 2022
Marketing
Wunderman Thompson Kolkata launches ‘#ItsOurNature’ film for Tata Tiscon on World Environment Day
The film is the centrepiece of a larger campaign, #ItsOurNature, rolled out digitally to engage thousands of Tata Tiscon channels partners and customers across India.
June 7, 2022
Technology
IAS launches report to show how misleading content impacts digital advertising
The majority of experts agree that the spread of misinformation has been fueled by recent global developments.
June 7, 2022
Marketing
Digital marketing in Australia’s higher education lagging behind: report
Siteimprove launched the ‘2022 Australian Higher Education Digital Marketers Survey’ which explores recent trends in Australian higher education and how those have impacted digital marketing strategies.
June 6, 2022
Marketing
Jeep partners with Universal Pictures to launch global campaign for upcoming ‘Jurassic World Dominion’ film
The Jeep brand’s global campaign will run in markets around the world, including in North America, Europe, Middle East and Asia Pacific.
June 6, 2022
Marketing
Marvel Studios launches its largest exhibition in SEA
The exhibition will also hold a variety of interactive engagement activities, collaborating with various local creative communities that will be announced in the upcoming days.
June 6, 2022
Marketing
Why optimising attention drives digital campaign conversions
It is essential to consider how relevant the ads are to the consumers to drive greater attention.
June 6, 2022