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Marketing

Beyond the banner: Innity spins a new web of engagement with ‘Spider-Man: Across the Spider-Verse’

Heroes are often on display. In the form of statues, miniatures, posters, comic books, and movies. Innity knows this—which is why they opted to go

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November 11, 2025
Technology

What’s NEXT in Marketing: Real-time, cross-border, multi-channel: How AI makes DOOH unstoppable

Forget everything you know about billboards. The out of home (OOH) advertising industry is witnessing two parallel changes: key global trends are reshaping the programmatic

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November 11, 2025
Platforms

From automation to authenticity: How EtonHouse built a smarter, more ‘humanised’ way to connect with parents

In a world where speed often eclipses sincerity, EtonHouse International Education Group has found a way to do both—and beautifully so.  With international education becoming

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November 6, 2025
Marketing

Recipes into results: How Unilever Food Solutions Indonesia cooked up 71% organic growth through a chef-led content strategy

It is not a rare occurrence that the Indonesian food and beverages sector is growing rapidly, with +7.5% year-over-year growth. Relatively, the industry has also

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October 30, 2025
Technology

From reach to real results: Why Yahoo DSP stands apart

More than reach alone, they need a smarter way to connect with consumers across channels in moments that matter, and with measurable impact. 

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October 27, 2025
Platforms

Why Southeast Asia’s advertising growth demands better measurement

Audiences across Southeast Asia now have more ways to watch content than ever before. They stream on mobile devices during commutes, watch on smart TVs

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October 24, 2025
Marketing

From roaring engines to lasting impact: How Pertamina Enduro turned its MotoGP partnership into a global brand movement

In late 2023, Pertamina Enduro, the lubricant brand of PT Pertamina Lubricants, entered a landmark sponsorship with the VR46 Racing Team, led by MotoGP legend

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October 13, 2025
One-Tap, All-In: Why Southeast Asia’s Marketers Must Rethink Convenience in the Age of Agentic AI
Technology

One-tap, all-in: Why Southeast Asia’s marketers must rethink convenience in the age of agentic AI

Mobile-native consumers in the region expect frictionless digital journeys, one-click responses, and hyper-relevant communication across every platform they interact with.

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August 14, 2025
Agentic AI Is Here — Experts Reveal How It’s Reshaping Marketing
Marketing

Agentic AI is here—experts reveal how it’s reshaping marketing

For consumers, AI agents open up an exciting portal of new personalised customer experiences, alongside AI assistants and new modes of gen engine optimised ‘conversational commerce.’

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August 6, 2025
What’s NEXT in Marketing: Here’s What Lies Ahead for AI-Driven Business Conversations in 2025 and Beyond
Technology

What’s NEXT in Marketing: Here’s what lies ahead for AI-driven business conversations in 2025 and beyond

Artificial intelligence continues to reshape industries globally, introducing innovative ways for businesses to engage customers, optimise operations, and drive revenue. As we enter 2025, the

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July 22, 2025
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