Marketing
What’s NEXT: Creating a business case for ad fraud detection
Ad fraudsters have no place to be in our 2022 marketing plans. As fraudsters grow more sophisticated, so should our protection strategies.
December 17, 2021
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MARKETECH APAC
Premium
What’s NEXT: The top personalization strategy for the increasingly nuanced consumer
During MARKETECH APAC’s panel discussion on the future of digital marketing, marketing leaders from the airline, imaging, and F&B industry unanimously agree on the top strategy brands must adopt in personalization to stay above the fast changes this pandemic.
December 16, 2021
Marketing
What’s NEXT: How mobile is redefining shopping experiences
We’re at a great period of mass consumption where fulfilling purchases is now literally done at one’s fingertips.
December 14, 2021
Technology
What’s NEXT: What the future looks for marketers beyond the cookie
It’s intimidating and uncertain, and we need all the gear we can have to navigate a cookie-less digital environment. Become a little more prepared with this latest read from our What’s NEXT series.
December 10, 2021
Marketing
Unlocking the power of video for unforgettable shopping moments
With the remote setup of consumers, video proves to be the easiest way to rouse interest and engagement. But do brands know how to unlock its full power?
December 9, 2021
Main Feature
What’s NEXT: Why marketers need DXP more than ever in 2022
The present time has pressed for the crucial importance of digitization, but where do you actually start? The latest on our What’s NEXT series – we talk about why marketers should consider adopting a DXP, moreover, a composable DXP.
December 9, 2021
Main Feature
What’s NEXT: Guide to help you master the art of content marketing in 2022
With the changes the pandemic brought to the consumer, the type of content the consumer now craves has undoubtedly evolved. Learn how you can deliver a successful content marketing moving forward.
December 7, 2021
Main Feature
What’s NEXT: How can platform businesses supercharge their loyalty programs in 2022
MARKETECH APAC’s What’s NEXT series aims to look into the future trends in marketing this coming 2022. First on the series: Consumer loyalty in platform businesses.
December 1, 2021
Premium
MARKETECH APAC’s Top 5 Stories for November: A Disney veteran joins local Filipino live streaming platform
This month, we saw a homegrown live streaming platform in PH nabbing a veteran from none other than content and media giant, Disney. Take a look at the other stories that topped this month’s charts.
December 1, 2021
Technology
CleverTap names former Freshworks CRO Sidharth Malik as global CEO
The company said the new leadership comes as it accelerates its international growth and builds new capabilities in customer retention.
November 25, 2021