

What’s NEXT: Creating a business case for ad fraud detection
Ad fraudsters have no place to be in our 2022 marketing plans. As fraudsters grow more sophisticated, so should our protection strategies.
Ad fraudsters have no place to be in our 2022 marketing plans. As fraudsters grow more sophisticated, so should our protection strategies.
During MARKETECH APAC’s panel discussion on the future of digital marketing, marketing leaders from the airline, imaging, and F&B industry unanimously agree on the top strategy brands must adopt in personalization to stay above the fast changes this pandemic.
We’re at a great period of mass consumption where fulfilling purchases is now literally done at one’s fingertips.
It’s intimidating and uncertain, and we need all the gear we can have to navigate a cookie-less digital environment. Become a little more prepared with this latest read from our What’s NEXT series.
With the remote setup of consumers, video proves to be the easiest way to rouse interest and engagement. But do brands know how to unlock its full power?
The present time has pressed for the crucial importance of digitization, but where do you actually start? The latest on our What’s NEXT series – we talk about why marketers should consider adopting a DXP, moreover, a composable DXP.
With the changes the pandemic brought to the consumer, the type of content the consumer now craves has undoubtedly evolved. Learn how you can deliver a successful content marketing moving forward.
MARKETECH APAC’s What’s NEXT series aims to look into the future trends in marketing this coming 2022. First on the series: Consumer loyalty in platform businesses.
This month, we saw a homegrown live streaming platform in PH nabbing a veteran from none other than content and media giant, Disney. Take a look at the other stories that topped this month’s charts.
The company said the new leadership comes as it accelerates its international growth and builds new capabilities in customer retention.