MARKETECH APAC
A surge in digital transformation is shifting more ad dollars to the digital realm, and as marketers look to get extra bang for their increasingly valued buck, they are turning to channels like programmatic.
In July 2018, Purebaby turned to Cheetah Digital, sat down and mapped out an entire customer journey to decide at exactly which touchpoints the retailer wished to interact with their customers.
How have organisations used data analytics to defeat adversity and generate revenue?
Metaverse is going to take the world by storm. There’s no better time than now to jump into this game-changing platform and leverage the ways it can amplify your brand’s value.
Working with bakery brand COBS Bread, a leader from consumer engagement Cheetah Digital shares how a well-built loyalty program can spell success for scaling growth in the long run.
The Group said it will help with the transformation of the online retailer into Vietnam’s next retail champion.
There is life after the death of the cookie, and the solution boils down to genuinely giving value to customers in order to kickstart data exchange.
An amazing mix of top stories to close our 2021 with a bang. Take a look.
One of the hindrances in delivering excellent digital creatives is the lack of collaboration between creatives and media – stemming from not having creative technology in place.
As we approach 2022, brush up on the trends that are sighted to be the big in CX as hybrid starts to become the preferred experience.
