Marketing
In a brave new world, trust is the most precious commodity in advertising
Trust has always been essential to advertisers, but it’s now more important, and difficult to achieve than ever.
July 5, 2022
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MARKETECH APAC
Main Feature
Expert Up Close: Alberto Canteli, CEO & Chairman of Havas Group
In the interview, Alberto shares his insights on the advertising and PR industry as it comes out of the pandemic, and also lets us in on Havas’ plans for the SEA region as it meets the new emerging trends of the marketing landscape today such as the birth of the metaverse.
June 23, 2022
Platforms
DoubleVerify ties with Scope3 to launch new carbon emissions measurement offering
The DoubleVerify and Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle.
June 22, 2022
Platforms
The ‘everyday creator’: Let’s talk about the creator economy
From purchase reviews to how-to videos to self-help discussions, digital platforms make it easier than ever for people to enter the creator economy.
June 22, 2022
Marketing
Wunderman Thompson launches beach metaverse activation to mark the start of Cannes
USA – Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of advertising’s biggest festival in Cannes together with the metaverse platform, Odyssey.
June 22, 2022
Marketing
Industry leaders announce alliance in Cannes to mitigate bias in adtech
Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A’s, IAB and the Ad Council.
June 21, 2022
Marketing
7-Eleven, Tiger Beer unveil Singapore’s first beachfront convenience store in Sentosa
To help people get their drinks fast, 7-Eleven and Tiger Beer will be bringing a special reverse tap bar, which will automatically dispense the right pour of beer in each cup consistently, without needing a bartender.
June 21, 2022
Platforms
J&T Express established strategic partnership with foodpanda in Singapore
With its expertise and extensive network, J&T Express will be supporting foodpanda shops’ retailers to provide next-day door-to-door delivery.
June 20, 2022
Platforms
Spotify and IAS join forces to establish brand safety solution for podcast advertisers
The companies will embark on rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.
June 16, 2022
Platforms
Adobe advances Metaverse with new 3D and immersive experiences updates
Adobe Research, an organisation with research scientists, engineers, artists, and designers who shape experimental ideas into innovative technologies, today previewed research projects designed to power future Metaverse experiences.
June 15, 2022