

In a brave new world, trust is the most precious commodity in advertising
Trust has always been essential to advertisers, but it’s now more important, and difficult to achieve than ever.
Trust has always been essential to advertisers, but it’s now more important, and difficult to achieve than ever.
In the interview, Alberto shares his insights on the advertising and PR industry as it comes out of the pandemic, and also lets us in on Havas’ plans for the SEA region as it meets the new emerging trends of the marketing landscape today such as the birth of the metaverse.
The DoubleVerify and Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle.
From purchase reviews to how-to videos to self-help discussions, digital platforms make it easier than ever for people to enter the creator economy.
USA – Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of advertising’s biggest festival in Cannes together with the metaverse platform, Odyssey.
Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A’s, IAB and the Ad Council.
To help people get their drinks fast, 7-Eleven and Tiger Beer will be bringing a special reverse tap bar, which will automatically dispense the right pour of beer in each cup consistently, without needing a bartender.
With its expertise and extensive network, J&T Express will be supporting foodpanda shops’ retailers to provide next-day door-to-door delivery.
The companies will embark on rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.
Adobe Research, an organisation with research scientists, engineers, artists, and designers who shape experimental ideas into innovative technologies, today previewed research projects designed to power future Metaverse experiences.