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Hitachi-and-BBH-India
Marketing

India-based air conditioning brand Hitachi names BBH India as new creative, advertising agency partner

Hitachi aims to create high-decibel brand awareness and strengthen its brand leadership amongst the ‘New Informed World’ consumer.

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October 20, 2022
Lion-&-Lion-Growth-Plans
Marketing

Lion & Lion drives growth with new capabilities, team expansion across SEA

The growth strategy will be pursued by strengthening core capabilities, and delivering impact through the integration of data and creativity.

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October 20, 2022
Global-Music-Junction-and-Amara-Muzik
Platforms

India-based digital platform Global Music Junction is now Amara Muzik’s exclusive short video distribution partner

The partnership will see Global Music Junction as the exclusive short video distribution partner for Amara Muzik’s content.

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October 19, 2022
Snooze-and-Match-&-Wood
Marketing

Match & Wood named as media partner of AU-based bedding brand Snooze

The move will see the agency taking over the account from incumbent Starcom which held the business for a number of years.

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October 18, 2022
Manisha-Seewal-Gumtree
Marketing

Manisha Seewal steps down from CMO roles at Gumtree, CarsGuide, Autotrader Group

Seewal reflected on her time spearheading the marketing function for 3 brands with a special focus on sustainability and automotive.

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October 18, 2022
Mastercard-and-Grab
SME

Mastercard, Grab launch new regional programme to scale small business growth

The collaboration aims to support the resilience and growth of five million small businesses around the world.

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October 17, 2022
whiteGREY-and-planpay
Marketing

whiteGREY appointed as Planpay’s new creative, media agency of record

whiteGREY will be carving clear space in the market for Planpay and fuelling international growth by highlighting the brand proposition.

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October 17, 2022
Dentsu-Creative-India-Daniel-and-Seth
Marketing

Dentsu Creative India boosts creative team with new leadership hires

Both will be focusing on boosting the agency’s creative competence for its existing and prospective clientele.

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October 14, 2022
ASCI-and-K&S-Partners
Marketing

ASCI, K&S Partners tie up to spotlight unfair trademarks practices used by brands

The whitepaper identifies the practice and instances of brands making misleading claims and representations through the use of trademarks.

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October 14, 2022
Decathlon-reverse-shopping
Marketing

Decathlon in Belgium is temporarily spelt backwards to promote ‘reverse shopping’

The name change of Decathlon will run for a month in three cities in Belgium, namely Evere, Namur, and Ghent.

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October 14, 2022
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