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WE-Red-Bridge-and-Cytel-China
Marketing

WE Red Bridge appointed as comms agency of record of Cytel in China

WE Red Bridge will be supporting Cytel’s launch in China, and handling stakeholder engagement and media relations activities.

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June 28, 2022
Balabala-Ogilvy-Gu-Yu
Marketing

Chinese kid’s clothing Balabala partners with Ogilvy Shanghai to unveil new virtual influencer Gu Yu

The launch of virtual influencer Gu Yu by Balabala, alongside Ogilvy Shanghai, is part of its brand rejuvenation journey.

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June 28, 2022
ANA-LIONS-WARC
Marketing

ANA ties with WARC, LIONS to launch global business practice to ‘crack the code of creative effectiveness’

The ANA’s partnership with WARC and LIONS seeks to launch a project that addresses both the culture of effectiveness within organisations.

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June 28, 2022
Finhay-funding-from-Openspace
Platforms

Vietnam-based fintech Finhay bags fresh funding to bolster business growth

The new capital will be used to invest in strategic business expansion, talent acquisition, and technology development.

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June 27, 2022
Society Pass
Platforms

Society Pass launches beta version of its loyalty app

Society Pass’ newly launched beta version of its universal, open-loop loyalty application allows users to earn and redeem loyalty points, Society Points.

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June 27, 2022
Sitecore-report
Technology

Consumers from SG, HK expect brands to connect with them at a deeper level: survey

The new survey by Sitecore found that 80% of consumers in Singapore and Hong Kong want brands to connect with them personally.

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June 27, 2022
Credit-OK-new-protect-now-pay-later-program
SME

Fintech Credit OK launches new ‘Protect Now, Pay Later’ program for Thai SMEs

It aims to be an alternative for SMEs in managing their risks and accessing the right SME insurance packages plus payment plan options.

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June 24, 2022
Lazada-Add-to-Cart-Add-to-Life,-LazLive
Platforms

Lazada unveils new brand proposition, launches new live content series

The brand proposition reflects the brand’s belief that e-commerce can inspire meaningful connections with consumers via their purchases.

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June 24, 2022
Hivestack-Benjamin-Abbatiello
Technology

Hivestack welcomes Benjamin Abbatiello as new global SVP of publisher solutions

In his new role, Benjamin Abbatiello will be responsible for driving Hivestack’s global publisher solutions division.

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June 24, 2022
Euromonitor
Marketing

Thailand’s Central Retail Corp amongst top SEA retailers

The SEA ranking list was topped by Shopee’s parent company Sea from Singapore, with US$16.06b in 2021 sales.

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June 23, 2022
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