Marketing
WE Red Bridge appointed as comms agency of record of Cytel in China
WE Red Bridge will be supporting Cytel’s launch in China, and handling stakeholder engagement and media relations activities.
June 28, 2022
-
Jean Cabico
Marketing
Chinese kid’s clothing Balabala partners with Ogilvy Shanghai to unveil new virtual influencer Gu Yu
The launch of virtual influencer Gu Yu by Balabala, alongside Ogilvy Shanghai, is part of its brand rejuvenation journey.
June 28, 2022
Marketing
ANA ties with WARC, LIONS to launch global business practice to ‘crack the code of creative effectiveness’
The ANA’s partnership with WARC and LIONS seeks to launch a project that addresses both the culture of effectiveness within organisations.
June 28, 2022
Platforms
Vietnam-based fintech Finhay bags fresh funding to bolster business growth
The new capital will be used to invest in strategic business expansion, talent acquisition, and technology development.
June 27, 2022
Platforms
Society Pass launches beta version of its loyalty app
Society Pass’ newly launched beta version of its universal, open-loop loyalty application allows users to earn and redeem loyalty points, Society Points.
June 27, 2022
Technology
Consumers from SG, HK expect brands to connect with them at a deeper level: survey
The new survey by Sitecore found that 80% of consumers in Singapore and Hong Kong want brands to connect with them personally.
June 27, 2022
SME
Fintech Credit OK launches new ‘Protect Now, Pay Later’ program for Thai SMEs
It aims to be an alternative for SMEs in managing their risks and accessing the right SME insurance packages plus payment plan options.
June 24, 2022
Platforms
Lazada unveils new brand proposition, launches new live content series
The brand proposition reflects the brand’s belief that e-commerce can inspire meaningful connections with consumers via their purchases.
June 24, 2022
Technology
Hivestack welcomes Benjamin Abbatiello as new global SVP of publisher solutions
In his new role, Benjamin Abbatiello will be responsible for driving Hivestack’s global publisher solutions division.
June 24, 2022
Marketing
Thailand’s Central Retail Corp amongst top SEA retailers
The SEA ranking list was topped by Shopee’s parent company Sea from Singapore, with US$16.06b in 2021 sales.
June 23, 2022