Singapore – Assembly has announced the full rebranding of all former ADK Global offices in Asia under the Assembly brand, marking the completion of the first phase of the merger following its acquisition of ADK Global last year. The move positions Assembly as a tech-enabled, end-to-end brand performance agency in the region, integrating brand strategy, creative, media, data, and commerce.
From January 2026, Assembly’s presence now covers Mainland China, Hong Kong, Taiwan, Thailand, Vietnam, Malaysia, Singapore, India, and Australia. Local leadership teams remain in place, providing continuity for existing clients while granting access to Assembly’s global technology stack. This includes the proprietary STAGE AI Experience Engine, scaled data capabilities, and the Brand Performance Planning model. The unified structure is designed to offer clients a single agency framework with deeper cross-market collaboration.
Over the next year, Assembly plans to expand the STAGE AI Experience Engine across former ADK Global markets. This includes COMPASS, a new marketing and audience intelligence platform; ALERTS, which offers real-time AI-powered optimisation; and SCENE, providing rapid marketing mix modeling (MMM). The company says these tools will create a unified tech stack for planning, measurement, and content optimisation, while connecting ADK Global’s creative expertise directly into its AI-driven platform.
Assembly has also established a strategic partnership with ADK Japan through Stagwell, leveraging decades of creative leadership in Japan alongside Assembly’s global scale, data, and media capabilities. The partnership is intended to support Japanese brands expanding internationally and international brands seeking culturally resonant marketing in Japan.
“The real impact begins now. With one brand, one platform, and one connected data ecosystem, we can turn deep audience and creative insight into brand performance at scale. Asia’s most ambitious brands want speed, simplicity, and work that truly moves people. This model gives them all three,” said Richard Brosgill, APAC CEO of Assembly.
Rick Acampora, Assembly’s Global CEO, added, “APAC is shaping the future of brand performance and is equipped with the talent and technology to unite creativity, media, commerce and data as one. This is not just integration; it marks the beginning of an evolution in how we do business. We are building a connected model that delivers speed, cultural relevance, and measurable impact, and this approach will shape how we drive clients’ brand growth globally.”
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