Tag: Asahi
Japanese beverage brand Asahi has teamed up with dentsu Hong Kong for an omni-channel campaign to promote its new beer, Dry Crystal, aiming to drive brand experience for the beer product and boost consumer conversions.
Designed, conceptualised and executed by GOVT Singapore, the activation features various interactive installations of Asahi Super Dry’s multiple products, as well as an Asahi Super Dry hospitality zone with masterclass sessions.
This product aims to enhance the take-home beer experience by creating a luxurious, creamy foam on top of the can when opened, mirroring the sensation of a draft beer served in a bar or restaurant.
The Universal Robina partnership, done with Asahi Beverages Philippines (ABP), will see Goodday cultured milk drinks be soon available in stores nationwide.
As part of their global campaign 'Beyond Expected,' which aims to introduce consumers to modern Japan, Asahi and dentsu International Hong Kong created the first-ever 3D billboard of an alcoholic brand in Hong Kong.
