Singapore – Ampverse Group has unveiled Pixel, a new division aimed at building vibrant gaming communities and helping global brands engage millions of gamers across Southeast Asia through top platforms like Roblox, Minecraft, and Grand Theft Auto.
Pixel will deliver immersive digital experiences for gamers while facilitating brand-to-consumer engagement within popular gaming platforms. The new division is set to help brands connect with nearly 200 million gamers across Southeast Asia and the Gulf States.
The division offers end-to-end support for branded activations, including development and publishing services to build and maintain interactive experiences on platforms such as Roblox, Minecraft, and Grand Theft Auto. It also focuses on long-term community building to drive sustained player engagement.
To ensure cultural relevance, Pixel provides localised insights tailored to specific markets in the region. Its offerings also span marketing and distribution via Ampverse’s in-house agency, Pulse, as well as monetisation strategies and data-driven performance optimisation.
As part of its services, Ampverse will design branded servers, mini-games, digital products, and immersive experiences within virtual worlds. It also plans to build and operate its own gaming communities, alongside dedicated spaces for partner brands.
Charlie Baillie, CEO of Ampverse, said, “We are witnessing a momentous change in how brands increasingly engage with consumers in innovative digital environments. Our mission is to both build a portfolio of owned and operated gaming communities and also help brands seamlessly integrate into virtual worlds, delivering authentic and memorable experiences while driving real business outcomes.”
Pixel will roll out in Vietnam, Thailand, and the Philippines as part of its Southeast Asia expansion. Ampverse has previously worked with hundreds of brands and game publishers on campaigns involving influencers, esports partnerships, gaming events, and media buys. Past partners include KFC, Nescafé, Red Bull, Tencent, Razer, Chupa Chups, Burger King, Doritos, Samsung, Mastercard, and Oppo.
Ampverse CEO Baillie noted that the upcoming release of Grand Theft Auto VI in September is expected to generate over US$3.2 billion in its first year. He described the launch as a significant moment for brand engagement, given the game’s anticipated global reach and potential for immersive in-game activations.
“By leveraging these dynamic virtual worlds, Ampverse Pixel is crafting immersive experiences that captivate global audiences and redefine interactive storytelling. We have the experience and understanding of the gaming market to help bring companies into this world via a range of branded activations,” he added.
Ampverse operates across the Gulf States and Southeast Asia through its gaming marketing arm, Pulse. It recently launched Pulse Media, a division focused on helping brands access over 30,000 gaming creator channels and in-game inventory.
