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Tag: OOH Campaign

Pizza Hut Malaysia turns 16-Hour dough process into public countdown for sourdough launch
Pizza Hut Malaysia turns 16-hour dough process into public countdown for sourdough launch
Posted on April 29, 2026
by Teddy Cambosa
The brand said the public countdown was designed to draw attention to the behind-the-scenes preparation involved in pizza-making, presenting the fermentation process as part of the product’s overall quality and craftsmanship.
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GIGIL OOH campaign for Grab 2026
Grab shows how rider earnings make a difference in new billboard campaign via GIGIL
Posted on March 4, 2026
by Lyene Marie Darang
Manila, Philippines – GIGIL’s latest out-of-home (OOH) campaign for Grab highlights how the company reinvests earnings from each ride and delivery to support its riders, aiming to shift passenger perceptions. The initiative demonstrates that fees do not simply go to the company but help fund programs...
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Airwallex launches AU-wide OOH screen takeover to mark Lando Norris’ F1 title win
Airwallex launches AU-wide OOH screen takeover to mark Lando Norris’ F1 title win
Posted on December 8, 2025
by Teddy Cambosa
Executed in partnership with oOh!media, the campaign spans more than 930 advertising panels across major cities.
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Stanley, MOMS Outdoor
Stanley launches large-scale outdoor campaign across India
Posted on November 18, 2025
by Lyene Marie Darang
Mumbai, India — Stanley has rolled out a high-impact out-of-home (OOH) campaign executed by MOMS, the outdoor specialist unit of Madison World, to feature a giant screwdriver breaking through a billboard as part of the brand’s ‘Seriously Strong Screwdrivers’ initiative. The installation is also intended...
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wonderful indonesia rome italy
Indonesia brings culture and destinations to Rome via open bus tour and OOH push
Posted on July 22, 2025
by Aliza Carmona
Indonesia – Wonderful Indonesia, the official tourism campaign of Indonesia’s Ministry of Tourism, has launched a month-long initiative in Rome featuring a vibrant open-top bus tour and out-of-home (OOH) advertising spotlighting the country’s most iconic and up-and-coming destinations. Running from July...
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wwf korea cheil korea animal trash fashion
Sea turtles and seals model plastic waste in WWF’s generative AI campaign in South Korea
Posted on July 22, 2025
by Aliza Carmona
South Korea – WWF-Korea (World Wide Fund for Nature) has partnered with creative agency Cheil to launch a striking out-of-home campaign that highlights the devastating impact of plastic pollution on wildlife through fashion-style visuals.  Titled ‘Animal Trash Fashion’, the campaign features...
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coca cola china bottle campaign main
Coca-Cola revives ‘Share a Coke’ campaign in China with persona-themed bottles
Posted on May 19, 2025
by Aliza Carmona
China – Coca-Cola has brought back its iconic ‘Share a Coke’ campaign, launching a new China-focused initiative that features personality-themed bottles designed to spark fun and meaningful connections among friends and family. Developed by WPP Open X and led by Ogilvy Shanghai, Coca-Cola’s latest iteration...
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Max launches ‘The White Lotus’ activations across Thailand following show’s third-season premiere
Max launches ‘The White Lotus’ activations across Thailand following show’s third-season premiere
Posted on March 21, 2025
by Aliza Carmona
Streaming platform Max has unveiled activations for the HBO Original series ‘The White Lotus’ across Bangkok, Thailand.
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durex sour bangkok vday main
Durex’s bold Valentine’s Day campaign with Sour Bangkok champions pleasure for all
Posted on February 14, 2025
by Aliza Carmona
Thailand – This Valentine’s Day, Durex takes a bold stand against the pleasure gap, partnering with Sour Bangkok to champion pleasure equality in its latest campaign. Created by Sour Bangkok, Durex’s out-of-home campaign highlights overlooked perspectives and addresses inequalities in pleasure, advocating...
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AIC-TSLA-REAL-campaign-singapore
Agency for Integrated Care, TSLA launches ‘REAL’ to tackle youth mental health challenges in Singapore
Posted on November 19, 2024
by Aliza Carmona
The Agency for Integrated Care (AIC) has teamed up with The Secret Little Agency (TSLA) to launch a youth-focused mental health campaign that takes an empathetic approach to destigmatise mental health support for Singapore's youth.
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