Kuala Lumpur, Malaysia – AirAsia Rewards, the loyalty and rewards platform of Capital A has taken a significant step in expanding its offerings by introducing a plug-and-play loyalty solution for businesses, which aims to enable businesses especially SMEs streamline and enhance their rewards programs, fostering stronger customer engagement and retention.
MILK Baby Diapers, a baby care brand in the region, is the first diaper brand to partner with AirAsia Rewards to leverage this solution. This partnership strengthens AirAsia Rewards’ position as a loyalty solutions partner by enabling businesses to streamline and enhance their rewards programs.
The partnership also enhances MILK’s commitment to providing exceptional value to parents while strengthening its position as an innovative disruptor in the baby care industry. It also expands redemption options and drives greater customer engagement within the AirAsia MOVE ecosystem.
Through this partnership, MILK Baby Diapers’ customers can earn and redeem AirAsia points, making every purchase more rewarding. The integration is designed to be seamless and efficient, ensuring a smooth experience for both businesses and their customers. This launch marks AirAsia Rewards’ continuous efforts to onboard more businesses into its growing network.
For Capital A, loyalty and rewards programs have become essential for businesses to remain competitive in today’s market. With AirAsia Rewards offering a ready-to-deploy solution, SMEs can now access a l tool to boost customer retention and engagement. This partnership not only enhances the appeal of AirAsia Rewards but also reinforces its position as a leader in the loyalty ecosystem.
Nicole Tan, head of AirAsia Rewards, said, “We are thrilled to welcome MILK Baby Diapers as the baby diaper partner in our loyalty solutions program. This collaboration not only strengthens our position as a loyalty solutions provider but also underscores our commitment to supporting businesses small and big with innovative tools to enhance customer engagement. By joining the AirAsia Rewards ecosystem, MILK Baby Diapers can now offer their customers even greater value and convenience.”
Meanwhile, John Teoh, chief commercial officer at Flying Baby Sdn. Bhd., commented, “Partnering with AirAsia Rewards aligns perfectly with our mission to provide the best value and experience for our customers. By integrating with the AirAsia MOVE app, we can now reward our loyal customers more effectively while reaching a broader audience within the vibrant AirAsia ecosystem.”
