Philippines – AirAsia rewards, Capital A’s loyalty program, has teamed up with SM Group to launch a loyalty program for SM Advantage Card (SMAC) members. Through the partnership, members can increase the ways they can enjoy their points on both AirAsia rewards and SMAC’s programs.
The ‘My SMAC, My MOVE’ collaboration enables a two-way conversion of points. Members can turn 200 SMAC points into 300 AirAsia points or 500 AirAsia points to 125 SMAC points.
AirAsia points can be used on flights for over 700 airlines. It can also be used for hotel accommodation, travel and lifestyle perks, which members can redeem on the AirAsia MOVE app.
SM and AirAsia inked the partnership on March 5 at the SM Retail Headquarters, Pasay City.
Nicole Tan, chief business officer of AirAsia rewards, said, “We are excited to team up with the Philippines’ biggest loyalty program to offer a truly rewarding experience for both SMAC and AirAsia rewards members. This partnership allows members of both programs to maximise the value of their points, whether by turning everyday shopping into travel adventures or using AirAsia rewards for more shopping perks.”
“We are excited to launch this collaboration with AirAsia rewards. By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences to our members,” Patrick Cua, chief operating officer of SMAC, said.
Ricky Isla, CEO of AirAsia Philippines, commented, “We are positive that this partnership will further boost the appetite of travel tourism in the country. This reflects our commitment to making travel more accessible and rewarding for Filipinos.”
AirAsia Philippines recently partnered with the Department of Tourism to promote the Philippines as a Muslim-friendly travel destination.
