Manila, Philippines – AirAsia Philippines has teamed up with the Department of Trade and Industry (DTI) to bring local Filipino goods to passengers in-flight. This was done via DTI’s ‘Go Lokal!’ program.

Present during the signing of the agreement include AirAsia Philippines Ancillary Manager Pax Paloma; DTI Bureau of Domestic Trade Promotion Director Marievic Bonoan; AirAsia Philippines CEO Ricky Isla; and DTI Assistant Secretary Glenn Peñaranda.

Other homegrown brands available to guests flying with AirAsia Philippines include hand-made accessories from Tala by Kyla, handcrafted earrings and accessories from Boho Manila, Filipino-brand watches Ibarra Manila, and Team Manila Lifestyle apparel.

The partnership between AirAsia Philippines and DTI aims to proudly carry world-class Filipino talent and products throughout Asia and beyond. This also fulfills Capital A President and CEO Tony Fernandes‘ vow to promote Filipino brands all over ASEAN.

Steve Dailisan, country head for communications and public affairs and spokesperson at AirAsia Philippines, said, “AirAsia Philippines joins the government in showcasing proudly Filipino products. Now that all domestic destinations have recovered and returned to normalcy, our focus is now centered on helping small and medium enterprises (SMEs) and giving them a new platform for growth. We value their role in creating jobs and contributing to our economic development.”

Manila, Philippines – Philippine telco Globe’s SME service myBusiness will be running a “Gift Local” e-Bazaar on Lazada, creating an opportunity for select SME merchants to do live-selling.  

The e-bazaar will take place from November 27 to 29, and aside from Lazada, shoppers can catch the live-selling on Globe myBusiness’ Facebook page every 6 PM during the duration of the e-bazaar opening.

The virtual event is in line with the telco’s ongoing Gift Local campaign, Globe myBusiness’ campaign to promote SMEs in the spirit of Christmas shopping.

“The Gift Local campaign is all about supporting our local entrepreneurs by encouraging Christmas shoppers to buy local products. But this bazaar is unlike any other, because it incorporates the newly launched Globe myBusiness’ Unli Internet Plans, which brings the bazaar experience online for unli enjoyment,” said Alyssa Gil, Globe myBusiness’ segment marketing manager.

Aside from the ongoing e-bazaar campaign, Globe myBusiness is pledging support to the Ayala Foundation’s Brigada ng Ayala by donating 100% of the merchants’ joining fee to the foundation to provide help to disaster-affected areas as well as provide connectivity to public school teachers and students.

Manila, Philippines – The country’s Department of Trade and Industry has rolled out its new Christmas-themed web series on YouTube titled “PASA-LOVE” to highlight various local and regional products in the country.

The web series, which translates to “Share The Love,”is the department’s answer to promote the “Buy Local” campaign, especially as Filipino entrepreneurs are hugely affected by the COVID-19 pandemic. The “Buy Local” campaign aims to help these entrepreneurs stay afloat by patronizing their products.

https://www.youtube.com/watch?v=9Xg0dF_4RRo&t=90s

“A lot of our countrymen have lost their jobs and their businesses due to the pandemic. Thus, this is the perfect time to let them feel the real spirit of Christmas. Through simple patronization of locally-made products, we can share our love for the country, and show the real definition of unity. Buy local, give local this Christmas,” said Blesila A. Lantayona, DTI’s regional operations group undersecretary.

The “PASA-LOVE” web series premiered last November 3 and has currently released its fourth episode, where the department has already promoted food products from the Cordillera region, locally-made shoes, and sandals from Marikina City, and heritage crafts from the Western Visayas region. More episodes are set to be released on its YouTube channel.