AirAsia Media launches 360° campaign, spotlights Malaysia’s ASEAN 2025 chairmanship

Kuala Lumpur, Malaysia – AirAsia Media, the travel media arm of Capital A, has taken off with a full-funnel 360° immersive campaign to support Malaysia’s ASEAN Chairmanship in 2025. 

Commissioned by the ASEAN-Malaysia National Secretariat under the Ministry of Foreign Affairs, the campaign aims to raise regional visibility and fly the flag for Malaysia ahead of the 47th ASEAN Summit this October.

The campaign supports Malaysia’s goal of delivering a “whole-of-nation” effort that reflects its leadership vision for a cohesive and forward-looking ASEAN. 

Mahek Shah, head of AirAsia Media said, “Our goal was to create a truly immersive campaign that touches every point of the travel journey. From the sky with our iconic aircraft liveries to the ground with AirAsia Ride, we are creating millions of high-impact impressions. 

Leveraging the airline’s expansive ecosystem, the campaign delivers consistent brand exposure across multiple passenger touchpoints—from pre-flight to in-flight to final destination. 

The ASEAN chairmanship logo is prominently featured on aircraft liveries, seatback materials, and digital out-of-home (DOOH) screens via in-flight tablets. 

Additional placements span the AirAsia MOVE duty-free catalogue, app and web banners, wrapped AirAsia Ride vehicles, and influencer-driven content across digital platforms.

Onboard, passengers experience the campaign mid-air via branded cabins, in-flight announcements, and display panels, while ground mobility through AirAsia Ride ensures continued visibility on city streets. 

This omnichannel strategy creates high-impact impressions across the full passenger journey, reinforcing Malaysia’s core chairmanship message of “Inclusivity and Sustainability”.

“This partnership showcases AirAsia Media’s unique ability to deliver comprehensive, multi-platform integrated online to offline (O2O) campaigns that build meaningful connections and drive awareness across Southeast Asia and beyond,” Shah explained. 

With thousands of delegates expected to descend on Kuala Lumpur for the Summit, the initiative demonstrates AirAsia Media’s strength in delivering integrated, online-to-offline (O2O) solutions at scale.