Kuala Lumpur, Malaysia – Agoda and Tourism Malaysia have announced a strategic partnership aimed at positioning Malaysia as a premier travel destination in Southeast Asia. The collaboration supports the national Visit Malaysia 2026 (VM2026) campaign and will focus on leveraging digital platforms to promote the country’s diverse attractions to a global audience.
The two parties signed a two-year Memorandum of Collaboration (MoC), under which they will launch a series of digital marketing campaigns. These initiatives will showcase Malaysia’s cultural heritage, scenic landscapes, vibrant cities, and renowned cuisine through Agoda’s online channels and social media platforms.
The partnership also aligns with Tourism Malaysia’s goal of welcoming 45 million international tourists this year. By tapping into Agoda’s global travel data and insights, the collaboration aims to enhance tourism policy planning and strengthen promotional strategies targeted at both international and domestic travellers.
“This partnership underscores Agoda’s dedication to connecting Malaysia with travellers worldwide through our innovative technology and engaging content,” said Fabian Teja, country director Malaysia at Agoda. “We’re excited to work with Tourism Malaysia to highlight the country’s unique offerings, from lush rainforests to rich cultural traditions.”
Meanwhile, Director-General of Tourism Malaysia, Datuk Manoharan Periasamy, expressed optimism about the partnership’s potential. “Embracing digitalization, we value our collaboration with Agoda to leverage their industry expertise and promotional strategies. Together, we are confident in drawing more visitors and achieving our VM2026 objectives.”
In addition to marketing efforts, the partnership includes joint workshops focused on traveller behaviour and sustainable tourism development. These efforts aim to improve the travel experience and encourage exploration of Malaysia’s varied destinations.
The collaboration marks a significant step forward in preparing for VM2026 and is expected to serve as a catalyst for growth in Malaysia’s tourism sector.
