Manila, Philippines — Marketing and advertising technology agency AdSpark has named Jose Manuel “Manny” Fernando as its new chief executive officer, effective this month, September 2025. The appointment comes as the agency, a subsidiary of Brave Connective Holdings Inc., continues to evolve its offerings in digital marketing, media, and data.
Fernando brings over 30 years of leadership experience in telecommunications, digital innovation, and marketing transformation. He has previously held senior roles at McCann Worldgroup Philippines and served as managing partner at MRM//McCann Manila, where he led the agency to multiple Agency of the Year awards and helped establish digital and social media practices.
“AdSpark has always stood out as a proudly local independent agency that combines creativity, media, technology, and data to create real impact for brands,” said Manuel Fernando, newly-appointed AdSpark CEO.
“I look forward to building on this strong foundation and helping AdSpark scale into the next generation of digital marketing leadership,” added Manny.
He is also a founding member and former president of the Digital Marketing Association of the Philippines (formerly IMMAP), contributing to the development of digital marketing in the country.
On the other hand, AdSpark’s chief operating officer, John Louie Erestain, will continue in his role and expressed confidence in the new leadership, “With Manny at the helm, we are well-positioned to strengthen our MADTECH capabilities and scale our impact for partners,”
“Together with our talented team, we’re ready to elevate AdSpark into a true market leader,” John shared.
Moreover, group chief executive and president of Brave Connective Holdings Inc., Nikko Acosta, also welcomed the appointment, “His extensive experience in transformation and innovation aligns perfectly with our vision. With Manny’s leadership at AdSpark and JL’s continued operational excellence, we are confident that AdSpark will drive even greater value for brands and deepen synergies across our ecosystem with Inquiro, m360, and Rush.”
AdSpark has recently expanded its MADTECH ecosystem through the acquisitions of programmatic advertising firm DeepSea and creative production agency Secret Menu. According to the company, the integration of these capabilities aims to strengthen its end-to-end, data-driven marketing solutions for clients.
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