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ACMobility, BYD, PH Tourism team up for countrywide EV road trip

by Lyene Marie Darang

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February 20, 2026

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Manila, Philippines — ACMobility, BYD Cars Philippines, and the Department of Tourism (DOT) have formalised a partnership for the ‘Drive Electric. Love Pinas.’ campaign, which seeks to promote sustainable land travel across the Philippines through a nationwide electrified drive from North to South using BYD vehicles.

The agreement was formalised during a ceremonial contract signing at BYD Manila Bay, with the planned journey to be supported by ACMobility’s charging infrastructure.

“This partnership between ACMobility, BYD, and the Department of Tourism is a defining moment for sustainable travel in our country. Together, we are leading the charge to reshape the way Filipinos travel and experience the Philippines. By breaking the old mold of mobility we are able to fuel tourism with zero emissions,” said Jaime Alfonso Zobel De Ayala, CEO of ACMobility.

Moreover, the initiative will also utilise ACMobility’s Philippine EV Spine, a nationwide network designed to enable long-distance electric travel from Pagudpud to General Santos City. By integrating EV infrastructure with DOT Tourist Rest Areas, the campaign aims to highlight destinations across the country while supporting tourism activity through expanded mobility options.

“The ‘Drive Electric. Love Pinas.’ campaign is a transformative step in our mission to champion a tourism industry that is substantive, purposeful, and deeply rooted in stewardship. The initiative aligns tourism development with national policy directions on sustainability and clean energy, ensuring that as we move toward recovery and transformation, we do so with a clear commitment to environmental responsibility,” added Christina Garcia Frasco, secretary of the Department of Tourism.

Additionally, the campaign is scheduled to begin in the first quarter of 2026 and will be led by Filipino-American travel vlogger Wil Dasovich, who will serve as lead navigator for a road trip across the Philippines, intending to showcase local culture and landmarks in support of the DOT’s “Love the Philippines” tourism messaging.

Bob Palanca, managing director of BYD Cars Philippines, also commented, “With this partnership, we are delivering more than just world-class electric vehicles; we are also providing Filipinos the ultimate freedom to explore our beautiful country with absolute peace of mind. We are proud to prove that with BYD and the right infrastructure, there are no boundaries to how far our passion for sustainable local travel can take us.”

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Related Tags Philippines Tourism Partnership Department of Tourism Electric vehicles ACMobility BYD Philippines Drive Electric. Love Pinas Jaime Alfonso Zobel De Ayala Christina Garcia Frasco Bob Palanca
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