Tag: Department of Tourism
Manila, Philippines — ACMobility, BYD Cars Philippines, and the Department of Tourism (DOT) have formalised a partnership for the ‘Drive Electric. Love Pinas.’ campaign, which seeks to promote sustainable land travel across the Philippines through a nationwide electrified drive from North to South using...
Manila, Philippines — The Department of Tourism (DOT) has partnered with TikTok to provide digital training for micro, small, and medium enterprises (MSMEs) in the tourism sector, aiming to help local entrepreneurs expand their reach and promote their services online. The partnership was formalised through...
The Department of Trade and Industry (DTI) has joined forces with the Department of Tourism (DOT) to strengthen micro, small, and medium enterprises (MSME) in the Philippines while boosting tourism.
The Department of Tourism (DOT) has forged a partnership with airline AirAsia Philippines to promote the Philippines as a Muslim-friendly destination.
In an exclusive interview with MARKETECH APAC, Blessie Cruz, business unit head of retail at 2GO, shares 2GO’s goals of elevating customer service through the FBSE program.
Each guest shared their love for the distinct flavours of Mang Inasal, highlighting how its signature dishes have become an essential part of their joyful travels around the Philippines.
The Tourism Promotions Board (TPB) Philippines, an agency under the Department of Tourism (DOT) tasked with promoting the country as a premier travel destination, has partnered with digital travel platform Agoda to enhance the Philippines’ visibility on the global tourism stage.
While sentiment on the DOT campaign was measured as being ‘positive’, Meltwater also pointed out that a large chunk of the positive sentiment across social media can be attributed to posts made by influencers and local personalities.
In a statement, the agency said that they take full responsibility for this matter and that the video was only intended to excite their internal stakeholders regarding the new tourism campaign.
The ‘Love the Philippines’ tagline was conceptualised alongside DDB Group Philippines. According to Marie Adriano, the agency’s brand and strategic planner, the word ‘love’ is the positive theme evident amongst travellers in the country.
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