Australia – Adrián Flores, a global creative director, has been appointed as chief creative officer at Clemenger BBDO, marking another key milestone in the agency’s progress. The appointment will take effect on May 20, 2024.
Taking on the opportunity, Flores is bringing his worldwide perspective of producing work to Clemenger BBDO at the nexus of brand, entertainment, and culture.
Flores’s appointment marks the next stage in the development of Clemenger BBDO, adding to a slew of high-level hires made after CEO Dani Bassil returned to Australia in 2023 to lead the agency’s transformation. Under her direction, the agency’s strategic capabilities were extended to include connections, cultural design strategy, and customer experience (CX) with the hiring of Simon Wassef as chief strategy and experience officer.
Additionally, the appointment of Anita Deutsch-Burley and Georgie Winton as managing partners and Anita Zanesco as chief growth officer, who is responsible for new capabilities and growth, strengthened the agency’s strategic pillars and drove the company’s growth.
After more than ten years overseas in a variety of creative leadership roles at Publicis New York and London, FCB New York, Marcel New York, and VaynerMedia, Flores returns to Australia. The NBA basketball player LeBron James and his business partner Mav Carter co-founded The SpringHill Company, which operates the brand consultancy section Robot in New York, where he most recently held a role.
Speaking about the appointment, Dani Bassil, Clemenger BBDO CEO, said, “The CCO appointment means we now have a leadership trio of Aussies – Simon, Adrián and myself – with deep experience across brand, digital and social, as well as global perspectives on the work and industry. We’re doing things differently, better, with more diversity, and challenging the status quo. That’s what these signings are about. We’re not just signalling an intention. We’re delivering on it.”
“I have no doubt Adrián’s energy, talent, and modern way of building brands will have a huge impact on our work, clients, culture and agency. I’m ecstatic he’s coming home to join the Clems family,” Bassil added.
Speaking about his appointment, Flores said, “Clems is iconic both at home and abroad for a reason. I’m extremely excited to be part of its next chapter alongside a truly world-class team that’s famous for making famous work.”
