Manila, Philippines – In a world where businesses always think of going ‘digital’ is the best way to move forward, how do customers even know if the person they are talking to has the human touch? This was the overarching question GoTyme Bank aims to answer in its latest campaign film titled ‘The Lonely Bot’, conceptualised alongside Iris Singapore.
The campaign film, produced by Directors Think Tank and directed by Rajay Singh, features an emotional story that underscores the value of human connection, especially in a world of relentless technological advancement.
For GoTyme Bank, the campaign shines a spotlight on its own brand of customer service, which unlike competitors, does not use automated responses and chatbots. When users ask for help, they can expect to speak to a real person, who will cater to their needs with human intuition and empathy.
Raymund Villanueva, chief marketing officer at GoTyme Bank, said, “The integrated brand campaign launched GoTyme Bank’s proposition as a human digital bank which will allows to deliver the best customer service in the country. Through the insight of Iris Singapore, we were able to communicate to Filipinos that GoTyme is a bank that brings warmth, empathy, and understanding of human interaction into the digital realm.”
He added, “That in a world of automation and digitalization, our customers can call, chat with, or email human personal bankers who are available to assist them 24 hours a day, 7 days a week.”
Meanwhile, Cristina ‘Tin’ Sanchez, executive creative director at Iris Singapore, commented, “One of the ways that humans connect with each other is through a love for stories. Stories have the power to link minds and tribes. So, we created a series of stories rich in humanity, truth and emotion, to highlight not only the offers, but the main promise of GoTyme Bank: its human-centredness. Something that is even more precious in the midst of constant AI evolution.”
‘The Lonely Bot’ is flanked by four individual 20-second short films: Gimme Five, Cupcake, Promotion, and Bot World, which will be released over the next few weeks. Each focus on a value proposition or product of GoTyme Bank.
