Singapore — Conversational advertising cloud Cavai has announced the appointment of Jonathan Pacey as commercial director of Asia Pacific. The appointment comes along with the significant growth of Cavai’s presence in APAC, with business expanding across the region and as it enjoys growing numbers of productive partnerships with both agencies and publishers.
Pacey holds an extensive understanding of the commercial industry with a career spanning two decades of experience. Prior to joining Cavai, he was previously the sales director at mobile-first advertising company, Kargo. He was also senior strategic advisor at discovery and native advertising platform, Taboola, and held the position of head of brands and agencies at web recommendation platform, Outbrain. Pacey also worked at the established media companies, namely News Corp Australia and Fairfax Media.
Pacey shared his thoughts on his appointment, commenting, “I’m delighted to head up Cavai’s commercial efforts in the region. This is a truly forward-thinking company, and I join at a time when privacy-by-design and conversational ad solutions are being recognised by growing numbers globally. Last year saw every major market in Asia running conversational ads with Cavai in some shape or form and Cavai will also be opening an office in Australia this year, following strong demand from the market.”
Lars Bjoerge, commercial director of Cavai APAC, shares, “We are delighted to welcome Jonathan to our expanding team in APAC. A highly experienced commercial director, he is genuinely passionate about digital innovation and well versed in creating and maintaining long-lasting partner relationships. His determination and depth of knowledge stand us in great stead in this critically important region.”
This news follows the announcement that Cavai has raised over £6.5m to drive significant international expansion.
