Swisse’s latest brand platform encourages Aussies to reach for their reason

Sydney, Australia – Local vitamin and supplement brand Swisse has launched its latest brand platform called ‘Reach for Your Reason’, which aims to encourage Australians to discover their motivation for creating and maintaining a holistic wellness routine. 

As part of the brand platform launch, a 30-second TVC has been launched, which is anchored on the insight that nothing drives someone like their deep-seated motivation; that is what keeps them going through all of life’s challenges. 

The brand platform goes further to communicate the message that while premium formulas and products can help people perform, people need purpose first and foremost, before they pick up a product. Whether one is physically or emotionally exhausted, digging deep within one’s self and finding the reason gives one the power to push forward.

For Kerrie Wade, marketing director for ANZ at Health & Happiness Group, the campaign is just the first moment in a series to encourage Australians to approach their health and happiness with a greater sense of personal meaning and instill a sense of possibility about what they can achieve.

“Swisse provides a foundation for achieving sustained health and happiness but to live a full life Australians must first understand what they’re living for. Once they’ve found that reason, together the possibilities are endless,” Wade stated.

The campaign was made in collaboration with Clemenger BBDO Melbourne, who was appointed as Swisse’s creative agency of record in July 2021.

Rich Williams, executive creative director at Clemenger BBDO Melbourne, commented, “We’re asking you to do one thing before you take Swisse, ask yourself why. Because Swisse is only part of the solution, it takes motivation and understanding to truly be successful on your health journey.”

The new brand platform launched this week with an integrated multivitamins campaign through TV, OOH, path to purchase, online and digital extensions, and is the first in a series of content that will highlight the brand’s extensive portfolio.