Singapore – CHAGEE has launched a new limited-edition Apple English Breakfast Tea and accompanying merchandise collection as part of its year-long partnership with Tate, with a limited-edition tea and merchandise collection inspired by artworks from Tate’s collection.
Available from 3 July, the launch features Apple English Breakfast Tea alongside the CHAGEE | Tate merchandise collection, which draws inspiration from three still-life paintings in Tate’s collection: A Plate of Apples (1861) by Henri Fantin-Latour, Still Life with Water Jug (c.1892–3) by Paul Cézanne, and The Basket of Fruit (1925) by Mark Gertler.
The artworks are featured across limited-edition cups, insulated carrier bags, and collectible merchandise including shawls, umbrellas, travel tags, and picnic mats.
The launch forms part of CHAGEE’s broader partnership with Tate, which also includes support for the institution’s paper and photography conservation work aimed at preserving artworks in its national collection.
“Culture has always travelled through food and drink, and tea is probably the best example of that in history. With Apple English Breakfast Tea, we wanted to honour all of those journeys in a single cup, creating something that people from every country and culture can genuinely connect with,” said Eileen Lau, Head of Marketing at CHAGEE Singapore.
Rosey Blackmore, Director of Licensing and Merchandising at Tate, added, “At Tate Enterprises, we’re always looking for meaningful ways to extend engagement with Tate’s collection beyond our galleries.”
“This partnership has allowed CHAGEE to create a product range that thoughtfully brings together art, design and everyday ritual, inspired by Henri Fantin-Latour’s A Plate of Apples, Paul Cézanne’s Still Life with Water Jug and Mark Gertler’s The Basket of Fruit from Tate’s collection.”
Alongside the launch, CHAGEE will host a public experience inspired by artworks from Tate’s collection at VivoCity in Singapore from 3 to 12 July. Visitors can take part in an art-themed photo booth and explore the campaign.
Apple English Breakfast Tea will be available across all CHAGEE outlets in Singapore and through the CHAGEE app from 3 July.
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