Marketing Featured East Asia

Lalamove HK transforms trucks into moving art pieces in support of local artists

Hong Kong – On-demand delivery platform Lalamove in Hong Kong has launched a new campaign that transforms its delivery trucks into moving pieces of art, thanks to the support of local artistic talents.

The campaign features four artists namely Din Dong, PureHay Art, Thomas napoleon, and Wa Gor, to which they took Lalamove’s orange branding as inspiration, to present Lalamove’s diverse range of services through each of their unique styles.

For Din Dong’s art style, him and his friends are dressing up as Lalamove’s driver-partners and couriers to deliver all kinds of goods, including their furry friends, delivering surprises to Hong Kongers in every district. Meanwhile, Art’s work employed his well-known’ ‘digital punk’ style and turned Lalamove’s delivered parcels into deconstructed goods inside delivery robots’ headpieces, presenting Lalamove’s services in a futuristic way.

Napoleon’s artwork, on the other hand, depicts a ‘dreamy’ delivery scene that captures Lalamove driver and walker partners who deliver to every corner of the city with flying speed. The robot he created marked the number ‘1022’, echoing Lalamove’s anniversary. 

Lastly, Gor’s calligraphy can be seen on numerous Hong Kong movie posters. He incorporated traditional Chinese calligraphy into his artwork, giving Lalamove’s brand slogan an extra ‘oomph’ with his distinct calligraphic style. His strong and powerful strokes furnish the truck with an understated beauty while conveying a sense of safety and reliability – Lalamove’s brand promises. 

From 25 November onwards, the eight limited-edition trucks will roam the streets of Hong Kong for six consecutive months, celebrating the company’s 8th anniversary. The Lalamove trucks will make a surprise appearance on Haiphong Road in Tsim Sha Tsui on 5 December. Din Dong Cat will also join the party to deliver joy.

Alex Kwan, director for marketing at Lalamove, said, “Lalamove is not just about delivering goods. We are helping people to solve their daily problems by bringing convenience through our reliable and fast delivery service. We are pleased to partner with four talented local artists to together transform the trucks, which are usually regarded as functional tools, into art pieces that pedestrians could appreciate. 

Kwan added, “We welcome more driver-partners to join this campaign and turn their trucks into walking works of art that form parts of Hong Kongers’ lives, like Lalamove’s services.”

Lalamove is also giving out special prizes to selected consumers who capture and post pictures of the special-edition trucks on Instagram with a caption on how they plan to deliver joy to their friends and family this Christmas tagging @lalamovehk and #LalamoveSupportsLocalArtist. The event will last from 25 November to 15 December.

Marketing Featured East Asia

HK-based design studio Atelier Pacific marks Shanghai expansion with ‘Art Tram’ design

Shanghai, China – Atelier Pacific, a Hong Kong-based multidisciplinary design studio, finally expands outside of Hong Kong into Shanghai, as well as collaborating with tramway system Hong Kong Tramways in presenting their ‘Art Tram’ design as a form of tribute to the positive energy Hong Kong is known.

The studio’s expansion to Shanghai falls also under their 25th anniversary of business in Hong Kong, where they will be offering a wealth of experience in public space design, including venues as varied as museums, malls, and railway stations. The studio aims to bring its expertise to the Greater China region, applying it to the design of spaces for the post-pandemic era.

Speaking about the expansion and the new project collaboration, Nic Banks, founder and director of Atelier Pacific, believes that collaboration has become more essential than ever in ensuring growth and innovation in the design industry.

“As a company, collaboration with our clients is at our core – we have done so effectively for more than two decades and it has allowed us to achieve high levels of success throughout the Asia-Pacific region. As we open our new office in Shanghai, we look forward to further expanding our business throughout the Greater China region, while continuing to provide our clients with the unparalleled quality of service that we are renowned for,” Banks stated.

Their collaboration with Hong Kong Tramways features trams that are donned with cartoon-esque fantastical views of the city, showcasing its unique characteristics and culture in a fun and engaging way for the public to enjoy, while also drawing attention to Atelier Pacific’s contribution to the cityscape. 

Throughout the design, familiar scenes are present, such as a group of friends playing mahjong on the side of the street, celebratory lion-dances, and roast ducks hanging by the window of a local restaurant. Key Atelier Pacific projects for clients such as the Hong Kong Museum of Art, Louis Vuitton, MTRC and others, are also featured, highlighting the studio’s collaborative client approach to success.

Despite the pandemic, Banks noted that the circumstances has allowed them to rethink their purpose and value, as well as creating more visions that best represent the creative mindset designed for their clients beyond commercial design projects.

“We wanted to contribute something non-commercial and invest in a design that would bring a positive message to the Hong Kong people at the start of the year and the start of our next 25 years of business. Hong Kong Tramways was the ideal partner to make this happen. Our entire team was involved in this meaningful project from beginning to end, devoting their professional design skills to create art that’s purpose was to unite and bring happiness to Hongkongers,” Banks explained.