South Korea – Global modern tea brand CHAGEE has announced its entry into the Korean market, unveiling a banner installation at its Gangnam flagship store. The company plans to follow with banner displays at Yongsan I’Park Mall and Sinchon, with all three locations set to open in the second quarter of 2026.
The Gangnam store features a large-scale banner adorned with arch-shaped green plants on its exterior wall, set against a semi-transparent glass façade. At the centre of the display is an oversized signature cup installation, designed to evoke an entrance to an urban forest and highlight CHAGEE’s “Modern Tea House” concept.
The Yongsan I’Park Mall and Sinchon stores will also feature graphic-led banners tailored to each location’s specific characteristics.
CHAGEE is also running a QR-activated event alongside the banner reveal. Visitors who scan the QR code and complete a brief quiz will receive a 50% discount coupon, valid after the store’s official opening.
Founded in 2017, CHAGEE specialises in premium tea beverages brewed in-store from whole tea leaves, with a particular focus on milk teas.
A CHAGEE representative said, “We are pleased to officially announce CHAGEE’s entry into Korea to the many Korean consumers who have shown interest even before our opening. Starting with our pre-opening activities, we look forward to introducing a premium tea lifestyle that offers a distinctly new experience.”
Further details, including menu offerings and pricing, will be shared in line with the store opening schedule.
