Hankook Tire Indonesia appoints Cheil Indonesia as PR agency for 2026

Jakarta, Indonesia — Hankook Tire Indonesia has appointed Cheil Indonesia as its public relations agency for 2026, reinforcing its commitment to strengthening brand visibility, credibility, and long-term relevance in the Indonesian market.

Following a competitive pitch, Cheil Indonesia will support the tire manufacturer in developing a more strategic communications approach that aligns Hankook Tire’s global brand direction with local market needs.

The one-year partnership aims to strengthen Hankook Tire’s position as a technology-driven and performance-focused tire brand by building stronger brand awareness and more consistent storytelling across multiple media platforms.

As part of the appointment, Cheil Indonesia will lead strategic PR planning, media relations and communications development, while also helping increase executive visibility and deepen engagement with media stakeholders.

The collaboration supports Hankook Tire’s wider ambition to reinforce its reputation through innovation, product quality, and global manufacturing expertise, while making its brand story more relevant to Indonesian audiences.

Bartek (Byunghak) Choi, Managing Director of Hankook Tire Indonesia Sales Subsidiary, said the agency’s expertise would strengthen the company’s communications efforts.

“We welcome Cheil Indonesia as our PR partner for 2026. Their strategic perspective and expertise in brand-focused communication will support our efforts to strengthen Hankook Tire’s presence and market position in Indonesia,” said Choi.

Meanwhile, Joo Hwan Kim, President Director of Cheil Indonesia, said the partnership reflects the agency’s commitment to delivering insight-led communications that support long-term brand growth.

“This win reflects Cheil Indonesia’s commitment to building brands through meaningful and insight-driven communication. We look forward to partnering with Hankook Tire to shape a stronger and more relevant brand story in the market,” shared Kim. 

The partnership reflects both companies’ shared focus on building a stronger and more consistent brand presence in Indonesia through strategic communications designed to support sustainable growth.