Malaysia – Malaysia’s marketing landscape is at an inflection point. With AI accelerating the pace of campaign planning and execution, consumers raising the bar on brand relevance and transparency, and a digitally connected, culturally diverse population demanding experiences that feel both personalised and authentic, the pressure on marketers to evolve has never been greater.
Brands that will lead in this environment are those that can move beyond broad strategies — combining intelligence-driven precision with genuine cultural resonance and responsible engagement practices.
Responding to these industry imperatives, MARKETECH APAC is rolling out the fourth edition of its flagship conference in Malaysia. What’s NEXT in Marketing: Malaysia 2026, scheduled for22 October 2026 at Sheraton Petaling Jaya, will bring together marketing leaders and brand innovators to explore the trends, tools, and strategies defining the next era of marketing in the country.
This year’s edition will dive into how brands can harness AI to unlock new growth frontiers, build customer value through responsible and transparency-led engagement, and deliver seamless experiences across every touchpoint. Sessions will also tackle Malaysia’s fast-evolving digital buying journey, the power of local culture and storytelling as a creative force, and how marketers can cut through data overload to activate insights that drive real, measurable impact.
Across the conference, participants can expect keynote presentations, panel discussions, and interactive sessions designed to foster collaboration and knowledge sharing, alongside networking opportunities to connect with industry peers and leaders from both local and international brands.
The conference will also introduce “MEET THE EXPERTS”, a new format enabling direct engagement with seasoned marketers. In small-group sessions, attendees will gain practical insights from real campaign strategies and case studies, offering actionable takeaways for today’s fast-evolving landscape.
The initial speaker lineup includes:
- Asyraf Suhaibi, Head of Brand Management at Air Selangor
- Benjamin Woo, Group Head of Marketing at Astro
- Lolitta Suffian, SVP Customer Experience at Bank Simpanan Nasional
- Ahmad Nasyami Mihat, Head of Marketing at Hyundai Malaysia
- Alyaa Ramlan, Head of Social at Unifi
- More to be announced soon…
What’s NEXT in Marketing: Malaysia 2026 is part of the broader What’s NEXT in Marketing conference series, which includes:
- April –What’s NEXT in Marketing: Philippines 2026
- July –What’s NEXT in Marketing: Singapore 2026
- August –What’s NEXT in Marketing: Indonesia 2026
- September –What’s NEXT in Marketing: Thailand 2026
- November –What’s NEXT in Marketing: Hong Kong 2026
To learn more about What’s NEXT in Marketing: Malaysia 2026 and secure your seat, click HERE.
For sponsorship opportunities, contact MARKETECH APAC’s Sales Team at [email protected].
For speaking opportunities, reach out to John Lou Peña at [email protected].
For registration enquiries, contact the Registrations Team at [email protected].
