Indosat, Adobe, and Kemenekraf partner to unlock growth opportunities for Indonesia’s creator economy

Jakarta, Indonesia — Indosat Ooredoo Hutchison (Indosat), Adobe, and Indonesia’s Ministry of Creative Economy (Kemenekraf) have announced a strategic partnership aimed at accelerating growth within the country’s creator economy by helping more Indonesians turn digital skills and creativity into real opportunities.

The collaboration brings together Indosat’s nationwide connectivity and youth communities, Adobe’s creative and AI-powered technologies, and Kemenekraf’s creative economy initiatives to create an end-to-end ecosystem that supports creators from learning and content creation through to visibility, networking and monetisation. 

The initiative comes as Indonesia continues to strengthen its digital economy, meaning that while access to technology and digital skills has increased significantly, the next stage of growth will depend on helping individuals transform those capabilities into creative output, business opportunities and sustainable careers.

At the heart of the partnership is a shared goal to help Indonesians move from learning to creating, from creating to showcasing, and from showcasing to generating value through the creative economy.

“This partnership serves as an important example of how  government and industry can collaborate to equip the next generation with the confidence and  sense of responsibility needed to compete on the global stage,” shared Teuku Riefky Harsya, Minister of Creative Economy of the Republic of Indonesia. 

“We invite creators across the  Ministry of Creative Economy’s network to join this initiative and transform Indonesian ideas into  impactful works, valuable intellectual property, and sustainable economic growth,” added Harsya. 

As part of the collaboration, Adobe will provide access to its AI-powered creative platform Adobe Express, enabling users to create content, visual assets and digital communications more efficiently. Indosat customers will receive six months of complimentary premium access to Adobe Express, allowing them to explore creative and AI-driven tools designed to support content creation and digital storytelling.

Adobe and Indosat are also working towards making Adobe Digital Academy learning resources available in Bahasa Indonesia, offering educational content with practical training in creative, marketing and AI-related skills that will help users build capabilities that are increasingly relevant across the digital economy.

The partnership also marks the launch of Adobe Express’ first creator monetisation programme in Indonesia, in which local creators will be able to design and publish templates on Adobe Express and earn income directly from their work, while selected participants will also have the opportunity to showcase their creations at IDEAFEST, one of Indonesia’s largest creative festivals, opening doors to wider audiences, industry connections and future business opportunities.

Indosat will drive participation through GENSi (Generasi Terkoneksi), its youth empowerment platform focused on digital literacy and creative learning, which has already supported more than 10,000 young Indonesians and now aims to reach 15,000 participants this year through programmes that help young people build digital skills, strengthen their online presence and maximise opportunities in the digital economy.

The telecommunications company is also exploring dedicated Adobe Express offerings for its IM3 and Tri customers, further expanding access to creative and AI-powered tools across Indonesia.

Meanwhile, Kemenekraf will support the initiative through ECHOES (Ekraf Creates Harmony on Education Sector), also known as Ekraf Goes to School and Campus, designed to strengthen creative economy literacy, encourage the adoption of technology and artificial intelligence, and equip students and young creators with skills that align with industry needs.

Through ECHOES, participants will gain exposure to topics such as intellectual property, digital technologies, content creation and creative entrepreneurship, aiming to strengthen connections between creators, communities and industry stakeholders while helping participants develop practical skills that can support future career and business opportunities.

As part of the collaboration, Indosat, Adobe and Kemenekraf are exploring ways to connect ECHOES participants with Adobe’s creative tools and learning opportunities through the GENSi platform. This would provide aspiring creators with access to training in digital storytelling, design, visual communication and content creation, while helping them understand how creativity can be transformed into commercially viable work.

“By combining the power of AI, creativity, and collaboration, we aim to help the next generation of creators unlock their full potential and create meaningful impact for themselves and their communities. This is  how we empower Indonesia and build a #LebihBaik future together,” said Vikram Sinha, President Director and Chief Executive Officer at Indosat Ooredoo Hutchison. 

David Wadhwani, President of Creativity & Productivity business at Adobe, explained, “At Adobe, we’re  inspired by Indonesia’s creative community and passionate about helping more of its creators  transform their ideas into opportunity.”

“We are proud to invest in Indonesia’s creators by making Adobe Express available to more people and providing a curriculum to sharpen their skills and a pathway to earn from what they make,” added Wadhwani. 

Together, the three organisations aim to build a stronger and more inclusive creator ecosystem by combining education, technology, creativity and industry access, with hopes to empower more Indonesians to create, innovate and generate economic value while contributing to the continued growth of the country’s creative economy.