Nexxen launches programmatic Smart TV home screen advertising across APAC

Singapore – Nexxen, the advertising technology platform powered by data and media, has launched its “first-to-market” capability to programmatically activate native Smart TV inventory. 

Through the Nexxen TV Home Screen, advertisers can access Smart TV home screen placements on VIDAA-powered devices in APAC and select global markets. VIDAA OS, developed by V, powers more than 50 million Smart TVs across more than 180 markets worldwide.

Guy Edri, Chief Executive Officer of V, said, “The TV experience doesn’t start with playback; it starts on the home screen. In today’s world, that is TV. It’s where discovery happens, where decisions are made, and where attention is at its highest. For partners and advertisers, it’s not just an entry point; it’s the most valuable moment to connect with audiences at scale.”

The Nexxen TV Home Screen is now available across the Asia-Pacific. The offering is expected to expand to additional OEM inventory in the coming months. It is powered by Nexxen’s demand-side platform (DSP), with initial availability in Australia, Singapore, Malaysia and the Philippines.

Josif Zanich, Managing Director, JAPAC at Nexxen, added, “The Smart TV home screen creates a prime opportunity for brands to get in front of leaned-in audiences. By pairing this premium inventory from V, one of the leading and most widely adopted platforms in the Australian market, with Nexxen’s unique data and advanced TV capabilities, advertisers can plan, activate and measure campaigns within a single platform, unlocking smarter audience engagement and ultimately driving full-funnel performance.”