Robinsons Retail Holdings Inc. announces two executive appointments to strengthen marketing, data capabilities

Manila, Philippines – Robinsons Retail Holdings Inc. has announced the appointments of Angela “Aja” Totanes as Chief Marketing Officer and Azaleah Amina Rillo as Chief Data Officer as part of its efforts to strengthen its marketing and data capabilities. 

Effective 1 May 2026, both will report directly to President and Chief Executive Officer, Stanley Co.

Totanes will oversee corporate branding and enterprise-wide marketing initiatives across the organisation, with a focus on integrated campaigns and cross-business collaboration. She has been with the company for 14 years and previously served as Marketing Services Manager of Robinsons Supermarket since 2015.

Rillo, meanwhile, will lead the company’s data and analytics agenda, including customer data management and data-driven programmes aimed at supporting engagement, insights, and business growth. She has also been with the wider Gokongwei Group for 14 years and most recently held the role of Vice President for Digital Transformation at JG Summit Holdings Inc. since 2019.

“These appointments reflect the strength of leadership we are continuing to build across the organization. We are confident that Aja and Amina will bring valuable contributions in their new roles,” said Marco Padernal, Vice President for Human Resources.

“As Robinsons Retail continues to grow, it becomes even more important for us to strengthen how we build our brands, work across business units, and use data to better understand and serve our customers. Aja and Amina bring the experience and perspective to help us build these capabilities in practical and meaningful ways,” Co added.