Singapore – Fabulate has been selected as a launch partner for the new Creator Partnerships API from YouTube, as the platform expands tools for managing brand collaborations.
The API was introduced at YouTube’s 2026 NewFront event in New York and is designed to help commercial partners facilitate, manage, and scale creator-led campaigns.
Fabulate also said that the integration is already live within its Discovery product.
Brands using the platform will gain access to expanded creator data, including audience demographics such as age, gender, and location, as well as performance metrics like engagement rates and average video view duration.
“We could not be more thrilled to be a partner of choice for YouTube in their new API program,” said Nathan Powell, chief product and strategy officer at Fabulate.
He added, “We have always prided ourselves on Fabulate’s Discovery Product having the richest creator insights possible and this new program ensures that brands can pair with creators who are able to truly achieve the client’s brief.”
The partnership builds on Fabulate’s expansion in Asia-Pacific, including the opening of its Singapore office.
Fabulate added that the new integration ensures brands on its platform have access to up-to-date YouTube creator data when planning and executing campaigns.
The YouTube partnership follows another recent integration by Fabulate, which in February embedded TikTok Symphony into its platform.
The move introduced tools such as AI dubbing, video generation, and digital avatars directly into campaign workflows, allowing brands and creators to produce and adapt content across markets without leaving the system.
