Singapore – VFS Global has officially appointed Ellerton & Co. as its public relations agency for the ASEAN region.
This strategic mandate encompasses Singapore, the Philippines, Indonesia, Thailand, and Vietnam, focusing on enhancing VFS Global’s engagement with media and key stakeholders.
The partnership is designed to streamline public communication regarding official visa and consular application processes, with a primary emphasis on promoting verified information channels and providing clear guidance to travelers during peak seasons.
The partnership also leverages the deep sector expertise of Oliver Ellerton, founder of Ellerton & Co., who brings a distinguished track record in the travel and hospitality sectors.
Ellerton previously served as the public relations lead for The Ritz-Carlton and Marriott International in Malaysia.
His leadership has recently driven significant results for other major travel clients, including spearheading ‘slow tourism’ campaigns for Andermatt Swiss Alps and supporting EHL Hospitality Business School.
Headquartered in Zurich and Dubai, VFS Global manages the administrative and non-judgmental tasks associated with visa, passport, and consular services, allowing diplomatic missions to focus entirely on the assessment and decision-making process.
The company operates over 4,000 application centres in 167 countries and has processed over 533 million transactions since its founding in 2001.
Through this new partnership, Ellerton & Co. will ensure that VFS Global’s messaging remains clear, timely, and regionally nuanced, empowering applicants to navigate official processes with absolute confidence.
