Singapore – Starcount, the UK-based data science and technology company that analyses consumer behaviour, has partnered with SQREEM, the Singapore-based behavioural pattern data aggregator, to bridge the gap between digital intent and real-world consumer purchases, providing brands and media agencies with a unified view of the entire consumer journey.
The partnership combines SQREEM’s large-scale cognitive AI with Starcount’s customer spend intelligence and mapping algorithms, enabling a more complete understanding of the consumer journey by connecting digital footprints with real-world transactions.
The collaboration comes in response to a persistent challenge in the marketing industry: fragmented data. Traditionally, brands have had to choose between targeting based on demographics, shopping data, or intent data, often leading to “guesswork marketing” where ad spend misses its mark—either targeting consumers without purchase intent or overlooking loyal customers showing signs of switching.
By integrating SQREEM’s analysis of billions of digital signals from millions of websites and apps with purchase signals from banking data, Starcount can uncover the motivations behind consumer purchases, providing an intelligence layer that explains the ‘Why’ behind the ‘Buy’.
For media holding groups and independent agencies, the partnership offers a significant advantage. The combined platform enables high-performance targeting based on consumer mindset, likelihood to act, and share of wallet across spend categories.
Marketers can now connect online intent with actual spending behaviours, predicting future actions and identifying the optimal timing and channels to reach consumers. These insights are built directly into the global media-buying ecosystem, allowing targeting across both offline and programmatic channels, including DOOH, CTV, and digital.
The collaboration also provides a competitive edge by combining precision targeting with motivation-based creative alignment, helping brands reach the right audience at the moment of highest influence.
As the industry approaches 2026, both companies say the need is no longer just for big data but for actionable intelligence. Together, Starcount and SQREEM aim to provide marketers with tools to better understand consumer behaviour, linking online activity with real-world purchase decisions.
Rowena Humby, CEO of Starcount, commented, “Most platforms can either tell you where someone shopped or what they searched for; Starcount is the intelligence layer that connects them. We blend real-world spend behaviours with SQREEM’s interests and intent signals to uncover the motivations and mindsets that drive purchasing decisions.”
She continues, “The result? We don’t just tell you what happened; we reveal the ‘Why’ behind the ‘Buy’. These audiences allow us to improve loyalty and reduce acquisition costs by up to 50% because we aren’t just targeting consumers – we’re targeting the mindsets that lead to the transaction.”
Rob Gilby, CEO of SQREEM, added, “By combining SQREEM’s ability to map the entire digital universe with Starcount’s mastery of blending intent with transactional data, we are creating a new global standard for audience intelligence. Our partnership makes data useful for the everyday marketer by taking billions of signals and turning them into advertising that is more relevant for the consumer and more profitable for the brand. This allows us to close the loop, proving that digital intent doesn’t exist in a vacuum – it leads directly to the checkout.”
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)