Singapore – Coca-Cola has launched its Chinese New Year 2026 campaign across Singapore and Malaysia, uniting the two markets through music, design, and shared festive experiences under the theme “Grab a Coke & Huat Together This New Year”.
At the centre of the campaign is the Coca-Cola Chinese New Year Anthem, “可口可樂,共創好年”, an original cross-border track featuring Malaysian celebrity group 3P and Singaporean artiste Ma Yi Duo.
Designed to encourage participation across generations, the Anthem debuted with a live performance by 3P at The Starhill in Kuala Lumpur on 20 January and was accompanied by a regional dance challenge.
“For us at Coca-Cola, we didn’t just want a song. We wanted a cultural property that connects generations, reinforcing the festive mood across two distinct but culturally aligned markets,” said Chrystian A. Lim, director of Marketing at Coca-Cola Singapore-Malaysia.
Lim added, “We are using music as the universal language; and our Anthem aims to make this year’s Chinese New Year celebration an experience people will actively join in, not just observe.”
The campaign is supported by a new Chinese New Year visual identity system developed with global brand design consultancy Elmwood.
Rolling out across packaging, retail, and digital touchpoints in the Asia-Pacific region, the design draws inspiration from fireworks and Coca-Cola’s signature effervescence, reinterpreted through Asian craftsmanship.
Textural influences from Chinese embroidery and Peranakan beadwork are woven into a modern visual language, anchored by auspicious golden horses in flight alongside festive symbols such as blossoms and red envelopes.
“Our ambition was to create something that feels universally festive yet deeply local,” said Lisa Balm, executive creative director, Elmwood Asia.
Balm explained, “By reimagining fireworks, a shared symbol of celebration, through the lens of Asian craftsmanship, we were able to design an identity that captures Coca-Cola’s spirit of joy while celebrating the artistry and cultural depth of the region.”
The campaign also includes experiential activations at The Starhill in Kuala Lumpur from 16 to 25 January and outside Mandarin Gallery on Orchard Road in Singapore from 6 to 15 February, offering calligraphy, photobooths, zodiac divination, and interactive music experiences.
